About2024-03-06T15:43:48+08:00

About Us

We understand the journey because we’ve walked the path. We’re the agency founded and run by digital marketers, not salespeople.

Whether you’re looking to improve your website’s visibility, increase organic traffic, or boost conversions, our comprehensive digital marketing strategies can help you stay ahead of the competition.

What We Do.

The numbers don’t lie and we’re not shy about sharing it.

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Yearly profit generated for our clients

Get in touch with us

Ready to transform your brand’s growth and success? Contact us today and unleash your brand’s full potential.

Get SPend

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We understand that every dollar spent is a dollar earnt so we want to cut through the noise and confusion and simply empower you with what each marketing dollars’ purpose is and what it’s return is so that you can make informed decisions.
By bringing specialised skill sets and experience we can take a strategic, prioritised approach to your marketing.
If you win, we win. If you keep growing we will keep growing. After all, your sales success is our marketing success.

We believe that marketing agencies exist to provide a cost-effective knowledgeable solution to sales growth.
We want to shift the paradigm of Marketing being an inefficient cost centre by finding cost effective, creative and innovative ways for your business to win.
In a data driven, ROI focused world, wasted marketing spend shouldn’t exist anymore.
There is no excuses for lazy untargeted work, black box tactics or confusion by numbers on results obtained.

YOUR SALES
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success

How Do We Differentiate?

We’re an agency founded and run by digital marketers, not salespeople. This filters down into everything we do and every project we engage in.

When you choose to work with us, you can rest assured that you’ve found a marketing partner that is truly bought into your success, right down to the bottom line.

We meticulously forecast and construct profitability models for your digital marketing before engagement to ensure a deep understanding of your bottom line and the numbers that matter to your business.

This ensures accountability and acts as a guide for everything we do for you.

Meet Our Leaders.

Meet the team bringing your digital vision to life at Pathfinder Marketing, guiding your journey with expertise and dedication.

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David Toby

Director & Co-Founder

Aspiring Google Sheets Olympian, Dave’s been a leader in the digital marketing space in Perth for close to a decade. Beginning life in marketing automation and CRM and cutting his teeth on Hubspot integrations and optimisation, Dave moved into senior leadership at some of Perth’s most established agencies where he discovered his love of business strategy and operations.

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Mitchell Kelly

Director & Co-Founder

Starting out in lead generation and performance marketing, Mitch developed a love for growth hacking and outside the box problem solving. From there, MItch worked in consulting and senior roles at some of Perth’s largest agencies managing enterprise-scale performance and SEO campaigns.

Meet Our Team.

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Kristine Trajano

Strategic Operations

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Oliver Hewson

SEM & SMM Specialist

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Zeeke Fabella

SEM & SMM Specialist

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Paul Salazar

SEM Specialist

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Mauricio Talero

SEO Specialist

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Cha Genterola

SEO Specialist

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Isaac Seidner

Solutions Architect

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Lily Mesfin

Assistant Digital Marketing Specialist

Browse by your
industry or location

We recognize that a one-size-fits-all approach doesn’t yield the best results. Our team of industry-savvy professionals crafts customized strategies that align with the unique demands of your sector. Whether you’re in hospitality or real estate, we have the expertise to take your online presence to the next level.

Frequently Asked Questions

1 What services does a Digital Marketing Agency typically offer, and how can they benefit businesses?2023-12-18T12:44:20+08:00

Digital Marketing Agencies offer a wide range of services, including but not limited to SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content creation, email marketing, web design, analytics, and overall digital strategy development. These services benefit businesses by enhancing online visibility, increasing brand awareness, driving website traffic, generating leads, and improving conversion rates.

2 How does a Digital Marketing Agency create tailored strategies for businesses, and what factors are considered in developing these strategies?2023-12-18T12:44:43+08:00

Digital Marketing Agencies create tailored strategies by conducting in-depth analysis of a business’s goals, target audience, industry, competitors, and existing digital presence. They consider factors such as market trends, audience behaviour, channel preferences, budget constraints, and the business’s unique selling propositions to develop customized strategies aligned with specific objectives.

3 What should businesses look for when choosing a Digital Marketing Agency for their needs?2023-12-18T12:45:02+08:00

When selecting a Digital Marketing Agency, businesses should consider factors like the agency’s track record and experience in the industry, expertise in relevant digital channels, success stories or case studies, client testimonials, transparency in communication, the agency’s approach to strategy development and execution, and their ability to align with the business’s objectives and values.

4 How do Digital Marketing Agencies measure the success and effectiveness of their campaigns?2023-12-18T12:45:32+08:00

Digital Marketing Agencies measure success through key performance indicators (KPIs) aligned with campaign objectives. Metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on investment (ROI), engagement rates on social media, and overall revenue growth are monitored and analyzed to evaluate the effectiveness of campaigns.

5 What role does ongoing optimization and testing play in the services offered by Digital Marketing Agencies?2023-12-18T12:45:51+08:00

Ongoing optimization and testing are critical aspects of the services provided by Digital Marketing Agencies. They involve continuously analyzing data, conducting A/B testing, refining strategies, experimenting with new tactics, and iterating campaigns based on performance insights. This iterative approach ensures continuous improvement and maximizes the effectiveness of digital marketing efforts.

Discover why our clients love us!
Check out our Google Reviews to see how our exceptional services have transformed businesses and boosted their online visibility.

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