AI search is driving buying decision,
Are you showing up?
Customers are increasingly turning to AI to research, compare, and choose businesses. We help your brand show up across AI search platforms where buying decisions are made.
Customers use AI to choose businesses. We help your brand show up where buying decisions are made.
AI Visibility Audit
See how visible your business is across AI search platforms and uncover gaps preventing you from appearing when buyers are ready to choose.
AI Content Optimisation
Optimise your content so AI systems can understand, trust, and recommend your business in high-intent searches.
AI Citation Monitoring & Reporting
Keep your business information accurate across sources AI relies on to improve credibility and discovery.
Be The Brand AI Recommends
Position your business as the trusted option AI assistants surface when customers ask for solutions or providers.
First-Mover Advantage
Early AI optimisation builds authority sooner, making it harder for competitors to catch up over time.
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01AI Visibility Audit
See how visible your business is across AI search platforms and uncover gaps preventing you from appearing when buyers are ready to choose.
Where Buyers Now Start
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02AI Content Optimisation
Optimise your content so AI systems can understand, trust, and recommend your business in high-intent searches.
Built For How AI Reads
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03AI Citation Monitoring & Reporting
Keep your business information accurate across sources AI relies on to improve credibility and discovery.
Accuracy Builds Trust
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04Be The Brand AI Recommends
Position your business as the trusted option AI assistants surface when customers ask for solutions or providers.
Recommended Brands Win More Customers
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05First-Mover Advantage
Early AI optimisation builds authority sooner, making it harder for competitors to catch up over time.
Early AI Leaders Capture Demand
We don’t chase mentions for their own sake. We focus your AI visibility on the buying questions tied to your best margins – so you get cited and recommended for the searches that actually turn a profit, not just the ones with the biggest volume.
We don’t chase mentions for their own sake. We focus your AI visibility on the buying questions tied to your best margins – so you get cited and recommended for the searches that actually turn a profit, not just the ones with the biggest volume.
We turn AI-driven discovery into repeat customers with content mapped to the full buying journey. By earning trust at the exact moment people ask AI for recommendations, we lift lifetime value while bringing down the cost of winning each new customer.
We turn AI-driven discovery into repeat customers with content mapped to the full buying journey. By earning trust at the exact moment people ask AI for recommendations, we lift lifetime value while bringing down the cost of winning each new customer.
As your authority strengthens, you get cited across more engines, more prompts, and more buying questions – ChatGPT, Gemini, Perplexity, and AI Overviews. Every citation compounds, building a presence competitors can’t quickly buy their way into.
As your authority strengthens, you get cited across more engines, more prompts, and more buying questions – ChatGPT, Gemini, Perplexity, and AI Overviews. Every citation compounds, building a presence competitors can’t quickly buy their way into.
AI visibility is an asset, not an ad spend. The authority and content we build keep getting surfaced long after they’re published – compounding into stable, predictable, profitable demand year after year.
AI visibility is an asset, not an ad spend. The authority and content we build keep getting surfaced long after they’re published – compounding into stable, predictable, profitable demand year after year.
AI Changed Search.
Most Agencies Didn’t.
AI is rapidly changing how customers research, compare, and choose businesses. While many agencies continue relying on traditional SEO and paid strategies, few are actively optimising for AI-driven search. We help brands adapt early, building visibility and authority across the platforms shaping modern buying decisions.
AI is changing how customers find businesses. Most agencies haven’t adapted. We help you build visibility across the platforms shaping modern buying decisions.
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best apac seo campaign winner global search awards -
best use of search - b2b (ppc) apac search awards
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smart50 fastest-growing sme smartcompany
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best low budget campaign - seo apac search awards
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40under40 award winner 40under40
Before AI SEO,
We Build Your Financial Blueprint
Most agencies jump straight into content and prompts. We go deeper – analysing your margins, customer journey, and growth targets first. So every piece of AI visibility we build is wired for profit, not just mentions.
We analyse your margins first. Every AI citation we build is wired for profit, not just mentions.
Map Your Unit Economics
We unpack your true numbers – margins, customer lifetime value, and what a new customer is actually worth. This defines what genuinely profitable AI-driven demand looks like before we publish a word.
Model The Numbers
Your economics become a working model – which products carry the best margins, which customers are worth most, and therefore which AI buying questions are worth winning. The blueprint that governs every content and citation decision.
Find The Leaks
We map your customer journey to spot leaks, wasted effort, and the stages where profit is being lost between an AI answer and a sale.
Target Who Drives Profit
We pinpoint who actually drives your profit and the questions they ask AI – building content and citation strategy around them, not broad visibility.
Track What Actually Matters
We feed real sales and revenue data back into your AI SEO, so every decision is based on truth – not citation counts and visibility scores for their own sake.
Ready to work with us?
The Blueprint Behind
Your AI SEO Machine
Your financial model runs inside every move we make – turning your unit economics into systematic, compounding profit, not just visibility.
Your financial model drives every AI SEO decision, turning unit economics into systematic profit.
We Don’t Need To.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
Curious how we perform?
Brands We’ve Worked With
Brands trust us because we measure every one in profit, not vanity metrics.
Meet the Operators
Behind the Growth Engine
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Mauricio Talero SEO Performance Lead -
Nick Stewart Operations Coordinator -
Dave Toby Managing Director / CEO -
Mitchell Kelly Head Of Performance -
Ollie Hewson SMM Performance Lead -
Elen Syme SEM Performance Lead -
Saijo George AI SEO Performance Lead
Other Channels That Power
Your Profit Engine
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SEO
Rank higher, capture demand, and drive compounding traffic with SEO systems built for long-term profit.
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AI SEO
We use AI to power smarter SEO, combining data, content, and optimisation to scale performance and drive measurable results.
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Google Ads
From Search to Shopping, YouTube to Display – we put your business in front of buyers the moment they’re ready to act.
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ChatGPT Ads
We put your brand inside the AI conversations customers now trust, capturing demand at the exact moment they ask for a solution.
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Bing Ads
We connect your brand with high-intent customers across search, native, and display, reaching buyers where decisions are made.
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Facebook Ads
We turn Facebook and Instagram into revenue machines with creative testing, UGC scaling, and full-funnel campaigns that convert.
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TikTok Ads
Scroll-stopping creative and UGC-style campaigns that tap into culture, capture attention, and turn views into customers.
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LinkedIn Ads
Reach decision-makers where they work with targeted campaigns that generate quality B2B leads and real pipeline growth.
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HubSpot
We implement HubSpot as your single source of truth – uniting sales, marketing, and customer data so you can track, automate, and scale.
We get why you’re sceptical. But here’s what’s actually happening: Google’s market share dropped below 90% for the first time since 2015, and over 60% of searches now end without a click. ChatGPT is now the fifth most visited website in the world. Total LLM + search usage has increased 26% worldwide. These platforms aren’t coming – they’re here, answering your customers’ questions right now. The question isn’t whether you need AI SEO. It’s whether you can afford to let competitors get there first while you’re still debating it.
They solve different problems, and you need both. Traditional SEO earns the click – Google sends visitors based on how well you rank. AI SEO earns the citation – platforms like Gemini, ChatGPT, and Perplexity pull your content into AI-generated answers, often without the user ever visiting your site. Over 60% of Google searches already end without a click. If your content isn’t structured to be the source AI picks from, your competitor’s will be. The businesses winning right now aren’t choosing between the two. They’re running both in parallel.
There are specific levers that only matter in an AI-first world.
Meta descriptions: most SEOs deprioritised these for years, but AI models evaluate your title and description before even pulling a page in for consideration. If they’re not optimised, you won’t make it past the front door.
Server response time: clusters of 499 errors in your logs mean AI bots are hitting your site and leaving because it’s too slow. Google waits. AI systems don’t.
Any agency genuinely doing AI SEO should be talking about AI bot server analysis, citation tracking across Gemini, ChatGPT and Perplexity, and competitor visibility benchmarking. If they can’t explain these specifics, they’re just running the same playbook with a new label.
You’re building brand authority on a topic, not just ranking a page – so the AI system needs to trust you enough to cite you, which takes a layered approach.
Citations on high-authority domains (Reddit, Medium, industry publications) can show impact quickly. Topical depth on your own site reinforces your authority from there. AI models give heavy weight to recency, so the feedback loop tends to be shorter than traditional SEO once the right signals are in place.
Primarily Google Gemini (AI Mode and AI Overviews) and ChatGPT (inline citation source). But this is a rapidly evolving field – platforms that matter today may look different in six months. That’s why we adapt continuously rather than locking into a fixed playbook.
We’re also working with emerging AI protocols like WebMCP and UCP that will fundamentally change how AI agents interact with websites – shaping how bots browse, transact, and make purchasing decisions. We’re already testing and building so clients are ready when agent-driven commerce goes mainstream. We treat AI SEO as a living discipline, not a static service.
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.