Saijo George

Saijo George is an SEO and AI Search specialist based in Melbourne with over a decade of hands-on experience spanning small businesses, national eCommerce brands, and enterprise platforms serving millions of users.
His career started in the early days of Australian SEO – learning by doing, building his own web properties and testing what actually worked rather than taking industry gospel at face value. That self-taught, experimental approach has defined how he works ever since. After years consulting independently and building a reputation in Melbourne’s SEO community – including co-organising the Melbourne SEO Meetup – he joined Envato as SEO Marketing Analyst, where he managed content and organic strategy across one of Australia’s largest creative marketplaces.
Saijo has considerable experience leading technical and content SEO across a wide range of client verticals before joining Pathfinder Marketing to lead the agency’s AI SEO offering.
Today, Saijo focuses on how AI-driven search is reshaping organic visibility – including GEO (Generative Engine Optimisation), LLM citation strategy, and the infrastructure needed for brands to remain findable as search behaviour shifts away from traditional blue links.

Saijo’s work spans the full SEO stack, with a current focus on where search is heading rather than where it’s been:

• AI Search & Generative Engine Optimisation (GEO)
• Technical SEO & Site Architecture
• Enterprise SEO & Large-Scale Audits
• Content Strategy & E-E-A-T
• SEO for eCommerce & Marketplace Platforms
• Schema Markup & Structured Data

AI SEO Performance Lead, Pathfinder Marketing (2026 – Present)

Leads the AI SEO service line, helping clients build visibility across both traditional search and AI-generated answers.

SEO Marketing Analyst, Envato

SEO – Multiple Agencies