![How much does SEO cost in Australia [year]? 1](https://www.pathfindermarketing.com.au/wp-content/uploads/2024/07/SEO-Pricing.webp "How much does SEO cost in Australia [year]? 1")
Determining your SEO budget can be challenging, but it’s essential for achieving the desired results. For businesses in Australia, the amount you should spend varies based on several common factors influencing SEO costs: The level of competition in your industry, The size of your target market, Past SEO work, Your SEO objectives.
![Best Perth SEO Agencies in [year] [Ranked + Compared] 2](https://www.pathfindermarketing.com.au/wp-content/uploads/2026/07/blog1.webp "Best Perth SEO Agencies in [year] [Ranked + Compared] 2")
Finding the right SEO agency in Perth is harder than it should be. Every agency claims to be “the best”, but most rely on polished sales language instead of commercial proof. For business owners, it becomes almost impossible to separate real operators from agencies selling generic deliverables.
Welcome to this week’s SEO News Roundup from Pathfinder Marketing. A big week for analytics and AI tracking changes, a fresh Ahrefs schema study that’s going to ruffle a few feathers, plus Shopify rolling out official connectors for ChatGPT and Claude. Let’s get into it.
A quick run through what caught our eye this week: a Claude Code billing bug worth checking right now, a clever fix for chat widgets killing your Core Web Vitals, Google testing product mismatch warnings in the SERPs, plus new tools, courses, and AI search experiments from Bing, YouTube, Apple, and Amazon.
Welcome back to the SEO News coverage from Pathfinder Marketing. We’re a digital marketing agency from Perth, and in this round-up we’re covering the SEO news from the last week. Let’s jump straight into it.
Welcome to this week’s SEO News Roundup from Pathfinder Marketing by Saijo George. Below is everything worth your attention from the past week – new AI models, Google spam policy changes, AI Mode tactics, a nasty WordPress supply-chain attack, and a handful of Chrome and commerce updates that quietly change how your pages get treated. […]
![ChatGPT Statistics [year]: Complete Guide to Usage, Growth and Impact in Australia 7](https://www.pathfindermarketing.com.au/wp-content/uploads/2026/07/ChatGPT-Statistics-Feature-Image-1024x683.webp "ChatGPT Statistics [year]: Complete Guide to Usage, Growth and Impact in Australia 7")
This guide covers ChatGPT’s explosive growth, reaching over 800 million weekly users by 2025, with a focus on its significant impact in Australia. Explore key statistics on user engagement, enterprise adoption, and AI’s role in business and education, alongside Australia’s leadership in AI uptake.
The paid search world has been abuzz the last few days after Google announced an aggressive move to limit search query reporting. Fortunately, there appears to be a workaround, at least for now… Many accounts were greeted with the below notification this week stating that Google was “updating search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward.”
Google Shopping Ads is, in essence, an online Google service that provides a platform for retailers or advertisers to advertise their products (or services) to online users. In other words, if you are searching for any product on Google search, matching products will be displayed – along with added information like the product image, title, price, or even the retailer’s name – on the Google search results.
Major Australian tech companies, like MenuLog and HealthEngine, are using Google’s paid advertising platform as a way to profit from the goodwill of small businesses. The tactic involves exploiting Google’s advertising platform. Allowing these tech giants to divert existing customers away from a local business’s website to their own platform, ‘refer’ them back to the business, and charge the business for the privilege.
The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.