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How Tech Companies Are Getting In-between Small Businesses & Customers

Major Australian tech companies, like MenuLog and HealthEngine, are using Google’s paid advertising platform as a way to profit from the goodwill of small businesses. The tactic involves exploiting Google’s advertising platform. Allowing these tech giants to divert existing customers away from a local business’s website to their own platform, ‘refer’ them back to the business, and charge the business for the privilege.

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Google Shopping Ads – A Complete Guide

Google Shopping Ads is, in essence, an online Google service that provides a platform for retailers or advertisers to advertise their products (or services) to online users. In other words, if you are searching for any product on Google search, matching products will be displayed – along with added information like the product image, title, price, or even the retailer’s name – on the Google search results.

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The Secret Workaround To Take Back Your Google Ads Search Query Data

The paid search world has been abuzz the last few days after Google announced an aggressive move to limit search query reporting. Fortunately, there appears to be a workaround, at least for now… Many accounts were greeted with the below notification this week stating that Google was “updating search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward.”

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