AMA Medical Products
2024 – Present
AMA Medical Products, a leading Australian medical equipment retailer specialising in diagnostic and clinical supplies, partnered with Pathfinder to accelerate organic search growth and drive scalable eCommerce revenue. Through targeted keyword strategy, technical SEO, quality content, and structured paid campaigns, the brand achieved significant gains across high-volume medical search terms.
Organic Invisibility in a Competitive Medical Market
AMA Medical Products faced significant organic search challenges in the highly competitive medical equipment space. High-value keywords like “defibrillator” and “stethoscope” – with monthly search volumes between 5K and 12K – were either unranked or buried well beyond page one. The brand needed a structured SEO strategy to capture qualified organic traffic, strengthen technical site health, and build domain authority through consistent content and backlink acquisition to compete against established national and global retailers.
A Targeted SEO & Paid Strategy Built for Medical Commerce
We implemented a comprehensive SEO programme combining on-page optimisation, internal linking, FAQ content creation, and collection page enhancements. Schema markup was introduced to improve search engine understanding of the product catalogue. Off-site SEO delivered 10 new high-quality backlinks across two months, steadily building domain authority. Technical development support resolved crawlability issues site-wide, and Google Ads and Bing Ads campaigns – totalling $18,000/month – were structured around clear ROAS targets to complement organic growth with profitable paid traffic.
Going from #15 to #1 for ‘defibrillator’ and breaking into the top 5 for stethoscopes changed everything
we’re now capturing customers who couldn’t find us before
From Invisible to Page One Dominance
Pathfinder’s combined SEO and paid media strategy delivered measurable, sustained improvements across AMA Medical’s most important search terms. Page-one keywords grew from 1,437 to 1,573 in 12 months – a net gain of 136 positions. The standout win was ‘defibrillator’ jumping from 15th to 1st on Google, capturing a keyword with 11,000 monthly searches. High-demand terms including ‘stethoscope’ (12K monthly volume) broke into the top 5, while ‘otoscope’ and ‘Littmann stethoscope’ moved from unranked to prominent page-one placements. Combined with a well-structured Google Ads and Bing Ads programme managing $18,000/month in ad spend, AMA Medical is now positioned for scalable, profitable long-term growth.
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Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
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Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
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Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
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Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
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