Area Office
2021 – Present
Area Office is an Australian B2B office furniture e-commerce retailer supplying premium chairs, desks, and pods to businesses nationwide. Partnering with Pathfinder to drive organic growth and paid media performance, they went from minimal online visibility to a record $100K revenue month.
Competing in a Crowded Commercial Furniture Market
Area Office faced fierce competition from established furniture retailers with strong domain authority and large paid media budgets. With limited organic presence and no paid history, reaching business buyers searching for office chairs and desks was proving difficult – and significant revenue was being left on the table.
Dual-Channel SEO & Paid Strategy for B2B Commerce
We launched a performance-focused programme targeting high-intent commercial keywords across Google and Bing. SEO concentrated on collection page optimisation for ‘office chairs’ (12K searches), ‘office desks’ (8.5K searches), and ‘office furniture online’, backed by 10 new backlinks per month. Paid campaigns structured around buyer-intent keywords delivered 885% ROAS on Google and 1,200% on Bing.
Our keyword rankings surged from 48 to 211 on page one, and revenue grew 5X year-on-year. Pathfinder’s approach consistently delivers.
Strategic, data-driven, and always transparent about what’s being worked on.
From Zero Paid History to a $100K Record Month
Area Office now ranks for highly competitive terms including ‘office chairs’ (pos. 24), ‘office desks’ (pos. 14), and ‘office furniture online’ (pos. 7). Page-one keywords grew from 48 to 211 – a 5X increase. Paid campaigns deliver 885% ROAS on Google and 1,200% on Bing. Revenue grew from $4K to $20K month-on-month, with a record $100K month achieved within the first year.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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