Avenue Hampers
March 2023 – August 2023
Avenue Hampers, a Perth-based gift hamper company, partnered with Pathfinder to overcome poor marketing results and limited online visibility. With a refined SEO strategy focused on local search demand and product alignment, the business rapidly increased traffic, rankings, and revenue, finishing the year with record sales.
Struggling to Compete Online
Avenue Hampers, a gift hamper company based in Perth, found itself navigating the challenges of a competitive online market. Despite harboring a strong desire to harness the power of SEO for local growth, financial constraints posed a significant hurdle. Bootstrapped for cash, Avenue Hampers faced setbacks after investing $1,200 per month with an Indian SEO Agency, witnessing minimal results and running out of funds before reaping any returns.
In a bid to establish a robust online presence within the local market, Avenue Hampers experimented with social media ads but encountered a similar lack of returns. Focused on targeting the Perth community, the company grappled with finding a cost-effective and impactful strategy to elevate its online visibility and, subsequently, its sales.
A Focused SEO Strategy Built for Growth
Pathfinder’s approach involved a comprehensive overhaul of Avenue Hampers strategy. Analysing customer search patterns, they recommended adjustments to the product mix to align better with customer expectations. The SEO strategy strategically targeted low-competition, long-tail keywords, targetting local Perth, providing an edge against larger, more established competitors. Despite challenges along the way, this nuanced approach addressed Avenue Hampers’ concerns and positioned them for success in a competitive online marketplace.
It’s been quite intense and we have had to pause same day orders for today which is devastating but amazing that we have grown so much.
Thank you so so much for all your efforts, we cannot believe it. Time for us to get our own warehouse next year I think – we are bursting at the seams!! Catch up soon when the craziness is over!
Turning Visibility Into Record Sales
The transformative impact of our intervention was evident. Avenue Hampers experienced an impressive 63% increase in traffic within a mere 2 months! As well as a 2.33X in traffic Year-on-Year and an outstanding 2.93X in revenue during Dec 2023 compared to previous year (Dec 2022) which resulted in a $60K profit!
Considering that most SEO experts will tell you that campaigns can take 6+ months to see any notable results, this is an impressive outcome. The results underscore an effectiveness of a tailored SEO strategy, positioning Avenue Hampers for sustainable growth in the competitive gift hamper industry.
Send us a message, and let’s turn your goals into numbers that speak.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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