Brava Lingerie
2017 – 2022
Brava Lingerie, an inclusive apparel brand known for its focus on fit and body positivity, partnered with Pathfinder to improve the performance of its paid media campaigns. By refreshing creative strategy, refining audience targeting, and strengthening tracking and search coverage, the brand was able to revitalise growth and improve advertising efficiency across channels.
Ad Fatigue and Scaling Barriers
In the competitive landscape of women’s clothing & apparel, Brava encountered difficulties scaling their Facebook and Google ads campaigns. The industry demanded a strategic approach due to the crowded and competitive market. The challenge was to implement an enhanced tracking system for more accurate conversion tracking, fix dynamic remarketing, segment Facebook campaigns based on customer personas, and expand keyword reach with dynamic search ads on Google.
A Rebuilt Paid Strategy for Scalable Growth
To overcome these challenges, we initiated a multifaceted solution. An advanced tracking system was implemented to enhance accuracy in conversion tracking. Dynamic remarketing was optimized, and Facebook campaigns were segmented based on distinct customer personas for broader appeal. Keyword reach was expanded through dynamic search ads on Google. A more sophisticated Google shopping campaign prioritized best-selling products to maximize revenue. Tight audience segmentation allowed for tailored messaging, and simplified Facebook creatives with clear calls to action were introduced.
At Brava, we’ve been using Pathfinder for about 3 to 4 months now, and have already seen an increase in both our week to week conversions and an uplift in revenue!
Pathfinder have been great to work with – very responsive to our program and campaigns and really trying to build our revenue and ROAS
From Plateau to Scalable Performance
The transformative impact of our solution unfolded in remarkable results for Brava. Google Ads witnessed a substantial 26% increase in revenue, marking a significant return on investment. Transactions surged by 31%, showcasing the effectiveness of the revamped campaigns. New user acquisition experienced a remarkable 40% increase, indicating the successful expansion into new target audiences. The Return on Advertising Spend (ROAS) achieved an impressive 40% boost, validating the strategic enhancements made. These results not only addressed Brava’s scaling challenges but also positioned them for sustained success in the competitive women’s clothing & apparel market.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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