BudgetNet
2020 – 2023
BudgetNet, an NDIS plan management provider, partnered with Pathfinder to strengthen its online presence as competition increased and paid advertising returns began to decline. Through a combined SEO and paid search strategy, the business rapidly improved visibility, lead generation, and ROI, ultimately positioning itself for acquisition.
Building Visibility in a Competitive Market
BudgetNet had built early success through referrals and paid search campaigns, but growing competition began to erode cost efficiency and return on investment. The business needed a more sustainable digital strategy that could protect its visibility and support long-term growth.
Starting as a relatively new business, BudgetNet also needed to build strong online authority quickly while continuing to generate leads in the short term. This required a strategy that balanced immediate results with long-term organic growth.
A Dual Strategy for Immediate Leads and Long-Term Growth
Pathfinder implemented a combined SEO and paid search strategy designed to deliver results quickly while building a sustainable search presence.
Paid search campaigns were used to generate immediate enquiries and maintain lead flow while SEO efforts developed momentum. At the same time, Pathfinder focused on improving local search visibility and building a stronger organic footprint to reduce reliance on paid traffic over time.
This structured approach allowed BudgetNet to grow quickly without sacrificing long-term stability in search performance.
I’ve been working with them for close to 1 year now. They have been instrumental in us building an online presence which has definitely led to a massive increase in online sales.
From Startup Visibility to Market Strength
The results were immediate and business changing. Within 6 weeks, BudgetNet had achieved 94 top 3 rankings for high intent local search queries and a 64.22% increase in organic search traffic.
Overall, the company achieved a remarkable 4.5x return on investment (ROI) from paid search campaigns. Additionally, their organic search efforts yielded 146 leads monthly, marking a substantial impact. Impressively, they experienced a staggering 35x surge in organic traffic, indicating a significant uptick in online visibility and engagement.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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