Cadmus Consulting
March 2023 – August 2023
Cadmus Consulting, a reseller of the enterprise document-management platform M-Files, partnered with Pathfinder to generate new leads and expand market reach. By rebuilding their website, consolidating platforms, and launching SEO and paid campaigns, the business significantly increased traffic and lead flow while strengthening its digital presence.
Reliance on Referrals and Limited Online Presence
Pathfinder Marketing undertook a major transformation of Cadmus Consulting’s digital strategy. The first step was to consolidate their three separate websites into a single, streamlined platform. This migration from Squarespace to WordPress was a crucial move, reducing the client’s workload and simplifying site management while optimising SEO performance.
Pathfinder’s approach included a comprehensive redesign and rebuild of the Cadmus website. The team conducted thorough keyword research into the industry and competitors to identify relevant search terms and topics. Based on this research, they created and optimised new website pages designed to attract and engage their target audience. Additionally, Pathfinder implemented LinkedIn Ads and Google Ads campaigns to drive targeted traffic.
Challenges included managing the extensive website migration and aligning the new site’s content with SEO best practices. Despite these hurdles, the results were impressive. The new website structure and targeted digital campaigns significantly increased traffic and lead generation, positioning Cadmus Consulting for sustainable growth.
A Full Digital Rebuild for Lead Generation
Pathfinder Marketing undertook a major transformation of Cadmus Consulting’s digital strategy. The first step was to consolidate their three separate websites into a single, streamlined platform. This migration from Squarespace to WordPress was a crucial move, reducing the client’s workload and simplifying site management while optimising SEO performance.
Pathfinder’s approach included a comprehensive redesign and rebuild of the Cadmus website. The team conducted thorough keyword research into the industry and competitors to identify relevant search terms and topics. Based on this research, they created and optimised new website pages designed to attract and engage their target audience. Additionally, Pathfinder implemented LinkedIn Ads and Google Ads campaigns to drive targeted traffic.
Challenges included managing the extensive website migration and aligning the new site’s content with SEO best practices. Despite these hurdles, the results were impressive. The new website structure and targeted digital campaigns significantly increased traffic and lead generation, positioning Cadmus Consulting for sustainable growth.
From Referral-Driven to Scalable Lead Generation
In a highly competitive industry, we’ve ranked Cadmus Consulting on the first position of Google for their main industry keywords. This has resulted in ~10X their traffic per month and have generated a consistent avg of 2 leads a month.
Send us a message, and let’s turn your goals into numbers that speak.
We Don’t Need To.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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