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The team at Pathfinder are willing to dive deep into their clients’ businesses in order to come up with innovative and unique marketing channels. Working with them on some of our campaigns allowed us to get our CPA down to $2!

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Louis Grist

Owner of Credible

What we do

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Credible, a trailblazing Software as a Service (SAAS) platform, is reshaping the job market dynamics by establishing seamless connections between job seekers and employers. Navigating a highly competitive landscape alongside industry giants such as Seek and Indeed, Credible strategically utilized these platforms as catalysts to identify and engage with new users. This strategic positioning allows Credible to not only coexist but thrive in an environment dominated by established players. What sets Credible apart is its dual focus on both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. This innovative approach underscores the platform’s adaptability and versatility in addressing the diverse needs of the employment solutions industry. As a pioneering force, Credible is not merely competing but contributing to the evolution of how individuals find employment opportunities and how businesses connect with top talent in this dynamic and ever-evolving landscape.


Launching as a startup in a bustling industry presented inherent challenges for Credible. The job market was saturated, with fierce competition, making it difficult to carve out a niche. The goal was ambitious – to propel a startup into prominence. Crafting a growth hacking strategy focused on LinkedIn and Indeed, the challenges included establishing a foothold in a crowded market, outshining competitors, and navigating the complexities of a rapidly evolving industry.

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Undeterred by the challenges, Credible devised a dynamic growth hacking strategy. By harnessing the power of LinkedIn and Indeed, they crafted a customized funnel that generated new signups at an impressive cost of only $2 per signup. Despite facing challenges along the way, this strategic approach not only expanded their user base but also effectively showcased their SAAS offerings. The journey marked a compelling milestone as Credible successfully navigated the intricacies of third-party platforms to achieve unparalleled results.

The Results

The company achieved extraordinary growth across multiple key metrics, signifying their effective marketing efforts. Notably, their Google Ads conversions experienced a remarkable 402% increase, demonstrating the success of their optimized ad campaigns in driving higher conversion rates. Additionally, their click-through rate (CTR) surged by an impressive 71%, reflecting the improved relevance and engagement of their ads.

In terms of organic lead generation, the company achieved a substantial 120% increase, showcasing the effectiveness of their SEO initiatives in attracting and capturing more valuable leads organically. Furthermore, their organic search traffic witnessed a notable 58% boost, indicating the success of their content optimization and website ranking strategies.

These outstanding results reflected the company’s proficiency in both paid and organic marketing efforts. The significant growth in conversions, CTR, leads, and search traffic demonstrated their commitment to delivering impactful marketing campaigns and driving continuous business expansion.

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