Elite Pool Covers
March 2023 – August 2023
Elite Pool Covers partnered with Pathfinder to improve online visibility and generate more qualified enquiries in a competitive home improvement market. Through a focused SEO and digital strategy, the business strengthened search rankings, increased website traffic, and turned online visits into consistent leads.
Expanding Into B2C While Managing a Platform Migration
Elite Pool Covers encountered significant hurdles in their quest to enhance their digital presence and market position. Their primary issues were with their outdated ERP system and the complex migration process of their website from Shopify to Commerce Vision. This transition presented a multitude of challenges, including maintaining SEO performance and ensuring a seamless user experience during the migration.
The pool cover market is notably crowded, with established competitors like Aussie Pool Covers and Daisy Pool Covers commanding substantial online market share. The industry is competitive and niche, with a mix of large and small players vying for consumer attention. Elite Pool Covers, despite its strong market presence, needed to differentiate itself more effectively online in order to capture their industry’s B2C market. Their goal was ambitious: to increase website traffic and conversion rates significantly, aiming to double their current sales figures. With the right strategy, this goal was within reach.
Balancing Immediate SEO Gains With Long-Term Platform Change
Pathfinder Marketing implemented a robust strategy to address Elite Pool Covers’ digital challenges. They began by conducting a thorough analysis of the industry and the company’s current online presence. The solution involved a two-pronged approach: optimising the existing website for immediate SEO gains and strategically managing the migration to the new Commerce Vision platform. Pathfinder’s strategy included restructuring the current website’s architecture with new categories, new products, an updated main menu, and a refined footer. These changes were designed to enhance user experience and boost SEO performance of the current website, while the new website was being built. At the time of this writing, Pathfinder has achieved incredible results in a short period of time with the current website and is expecting the new website to be live soon.
Rapid Traffic Growth During a Complex Transition
The transformative impact of our solution resulted in 40 new category pages/opportunities and a 75% increase in traffic within 1 month of SEO implementation, which is an amazing result we’re very proud of! More updates to come once the new website is live.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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