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Proactive, professional and most importantly Pathfinder have delivered as promised. The work is thorough, and I am now able to track all activity on my site! Thoroughly recommended.

review star

Greg Cato

FL Studio, Owner

What we do

Network rise






Revenue from
paid search

Increase in
revenue YoY

Increase in
revenue MoM

1800x ROAS recorded
in peak months


FL Studio, a venerable presence in the music industry, has been a steadfast supplier of its renowned software to music makers, producers, DJs, and artists since its inception. Despite their enduring legacy, the challenge of reaching their target audience effectively and driving sales became apparent due to the absence of a robust digital marketing strategy. In a rapidly evolving digital landscape, FL Studio recognized the imperative of establishing a more dynamic and targeted online presence to connect with their diverse audience. Their journey involved the strategic implementation of a comprehensive digital marketing plan, incorporating elements such as social media campaigns, targeted content creation, and search engine optimization. By embracing digital channels, FL Studio aimed not only to reinforce their brand legacy but also to adapt to the shifting paradigms of consumer engagement, ultimately revitalizing their market outreach and amplifying their impact in the competitive music software domain.


In the highly competitive music software industry, FL Studio grappled with tracking sales and revenue, hindering their ability to measure the effectiveness of digital marketing campaigns. The market was not only crowded but fiercely competitive, making it imperative for FL Studio to refine their approach. The challenge was to establish a comprehensive tracking solution, restructure Google and Microsoft accounts, and integrate Facebook ads to enhance their digital presence.

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To tackle these challenges, we implemented a tailored eCommerce tracking solution, enabling precise measurement of every dollar generated from digital marketing efforts. The restructuring of Google and Microsoft accounts, coupled with the introduction of Facebook ads, aimed to optimize their online presence. Despite facing challenges in implementing enhanced tracking, the results were significant. Sales immediately soared as a result of the revamped campaigns. Within two months, a remarkable 42% increase in revenue was witnessed, marking FL Studio’s largest sales month to date.

The Results

The impact of our intervention translated into tangible and impressive results for FL Studio. Revenue from paid search witnessed a remarkable 42% increase, highlighting the immediate success of the revamped campaigns. Furthermore, there was a notable 34% year-over-year increase in revenue, demonstrating the sustained growth achieved. Month-over-month, revenue surged by an impressive 47%, solidifying the effectiveness of the strategic changes. These results not only showcased the transformative power of a well-executed digital marketing strategy but also positioned FL Studio for continued success in the competitive music software market.

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