Heritage Tanks
2020 – 2023
Heritage Water Tanks partnered with Pathfinder to improve lead generation efficiency and reduce wasted ad spend after years of relying heavily on Google Ads. By restructuring campaigns, improving SEO performance, and expanding into additional platforms, Pathfinder helped the company significantly increase leads while lowering acquisition costs.
Reducing Wasted Ad Spend While Scaling Leads
Heritage placed significant emphasis on SEO traffic, recognising the potential for improvement. Initiating the process, they conducted a thorough technical site audit, revealing various issues hindering the site’s higher ranking for essential keywords. Armed with these insights, they devised a new campaign structure and implemented advanced segmentation strategies. These strategic adjustments had a transformative impact, drastically enhancing the efficiency of the entire account. By addressing technical shortcomings and optimizing their campaign approach, Heritage achieved notable progress in their SEO efforts. These measures not only improved their search engine rankings but also amplified their online visibility and organic traffic. The company’s commitment to enhancing their SEO performance showcased their dedication to staying ahead in the digital landscape and driving sustainable growth.
A Diversified Strategy Across Search, Social, and SEO
To lessen the dependence on Google for lead generation, Pathfinder Marketing introduced Bing Ads and Facebook Ads into their marketing mix, aiming to diversify their lead generation efforts. These platforms proved highly effective in providing additional lead channels, and at an impressive cost per lead, sometimes as low as half of what their other channels offered. The strategic integration of Bing Ads and Facebook Ads complemented their overall lead generation strategy, enabling the company to tap into new audiences and attract potential customers more efficiently. By embracing a multi-platform approach, they optimised their marketing efforts, reduced reliance on a single channel, and achieved better returns on their lead generation investments. This diversified approach bolstered their business resilience and contributed to the expansion of their customer base.
We have increased our number of leads astronomically and our ROI has also improved. Pathfinder has earned a high level of trust from our
Company as a result of the measurable benefits that they have helped us to achieve.
Major Growth Across Organic and Paid Channels
The company witnessed remarkable growth across various metrics, showcasing their effective marketing efforts. Organic growth soared by an impressive 300%, reflecting the success of their strategies in attracting more natural and unpaid traffic. This surge in organic traffic led to a remarkable 200% increase in organic leads, indicating the efficiency of their website optimization and content marketing initiatives. In the realm of paid advertising, their Google Ads campaigns also thrived, generating a notable 45% increase in leads. This success highlighted their ability to leverage Google Ads effectively to reach and engage with their target audience. Moreover, the company achieved a significant 35% reduction in cost per lead, indicating enhanced cost-efficiency in their marketing campaigns. This achievement showcased their ability to optimize their advertising investments and maximize returns. Overall, these outstanding results demonstrated the company’s proficiency in driving growth across both organic and paid channels, attracting more leads while efficiently managing marketing expenses.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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