Loyal Crush
June 2022 – June 2023
Loyal Crush, an online gifting brand, partnered with Pathfinder to improve performance and strengthen its ecommerce growth trajectory. Through targeted optimisation across search and digital campaigns, the business increased efficiency, improved visibility, and achieved measurable growth in online performance.
Improving Efficiency in a Competitive Gifting Market
Being a new player in the fiercely competitive beauty industry, Loyal Crush encountered the challenge of establishing a foothold. The market was not only crowded but dominated by established players, making it tough for a newcomer. Loyal Crush’s goal was clear – to develop a go-to-market strategy that would not only enable them to compete but also turn ROI positive swiftly. The strategy needed to be highly focused, especially considering the dominance of competitors in Google ads, Microsoft ads, and SEO.
A Structured Optimisation Strategy for Ecommerce Growth
To address these challenges, we collaborated with Loyal Crush to develop a highly targeted go-to-market strategy. This involved channeling efforts into Google ads, Microsoft ads, and SEO to maximize impact. Despite challenges faced along the way, the strategy proved effective, generating positive returns within just a few months. Remarkably, we managed to keep ad spend relatively low while delivering significant results. The outcome was a notable 26% increase in revenue through Google ads, marking a successful market entry for Loyal Crush.
Sales have increased so much I’ve run out of packaging. I don’t want to spend any more on marketing with you because I don’t know if I can cope with the volume!
Stronger Performance and More Efficient Growth
The results of our collaborative efforts were nothing short of impressive. Loyal Crush experienced a substantial 26% increase in revenue through Google Ads, showcasing the effectiveness of the tailored strategy. Transactions surged by 31%, indicating a heightened engagement and conversion rate. Additionally, there was a remarkable 40% increase in new users, reflecting the success of the go-to-market strategy in expanding Loyal Crush’s customer base. These results not only validated the strategy’s effectiveness but positioned Loyal Crush as a formidable player in the competitive beauty industry.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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