New Choice Homes
2020 – 2023
New Choice Homes partnered with Pathfinder after their digital growth had stalled with a previous agency. With a goal of reaching 500 leads per month, the company needed a more effective strategy to improve advertising performance, strengthen SEO results, and scale lead generation across channels.
Stalled Growth and Ambitious Lead Targets
To optimize their advertising efforts, the company thoroughly restructured their Google Ads account, prioritising their most profitable keywords while minimizing ad spend waste. Their Facebook Ads strategy underwent a complete re-evaluation, starting from audience targeting to creative elements, aiming to improve engagement and drive better results. Furthermore, the company implemented a robust SEO campaign that emphasized content to boost organic traffic and generate more leads. This comprehensive approach demonstrated their commitment to enhancing their online presence and lead generation capabilities. By addressing each aspect of their digital marketing strategy, the company aimed to achieve better performance across multiple channels, catering to a wider audience and maximizing their overall marketing impact.
A Multi-Channel Strategy Built Around Profitability and Content
The company achieved a significant increase in Google Ads conversions following the successful restructuring of their Google Ads campaign. Their SEO efforts proved to be a major success, driving impressive results. Additionally, the introduction of gated content played a crucial role in a remarkable 120% surge in organic search leads. The strategic implementation of gated content allowed the company to capture valuable leads and engage with their target audience effectively. By leveraging these tactics, the company experienced notable growth in both paid and organic channels, showcasing their proficiency in optimizing their marketing strategies. The combined impact of improved Google Ads conversions, successful SEO endeavours, and gated content led to a substantial boost in lead generation and further strengthened their online presence.
We have increased our number of leads astronomically and our ROI has also improved Pathfinder has earned a high level of trust from our Company as a result of the measurable benefits that they have helped us to achieve.
Major Growth Across Paid and Organic Channels
The company achieved extraordinary growth across multiple key metrics, signifying their effective marketing efforts. Notably, their Google Ads conversions experienced a remarkable 402% increase, demonstrating the success of their optimized ad campaigns in driving higher conversion rates. Additionally, their click-through rate (CTR) surged by an impressive 71%, reflecting the improved relevance and engagement of their ads.
In terms of organic lead generation, the company achieved a substantial 120% increase, showcasing the effectiveness of their Perth SEO strategy in attracting and capturing more valuable WA leads organically. Furthermore, their organic search traffic witnessed a notable 58% boost, indicating the success of their content optimization and website ranking strategies.
These outstanding results reflected the company’s proficiency in both paid and organic marketing efforts. The significant growth in conversions, CTR, leads, and search traffic demonstrated their commitment to delivering impactful marketing campaigns and driving continuous business expansion.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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