Plus Fitness
2019 – 2022
Plus Fitness, a national gym brand operating across both B2B and B2C markets, partnered with Pathfinder to improve marketing consistency and scale lead generation. With a more cohesive full-funnel strategy across search and social channels, the brand strengthened demand, improved acquisition efficiency, and reinforced its position in a competitive fitness market.
Inconsistent Lead Flow in a Competitive Industry
In the competitive fitness industry, Plus Fitness faced challenges with inconsistent lead numbers impacting their growth plans. The market was not only crowded and competitive but also established, making it essential for Plus Fitness to stand out. The goal was to implement a strategy that addressed these challenges across various platforms, including Google, Microsoft, and Facebook, to drive demand both at the top and bottom of the sales funnel.
A Full-Funnel Strategy Across Search and Social
Pathfinder took charge by implementing a comprehensive full-funnel strategy, integrating both search and social media channels. Google, Microsoft, and Facebook were strategically utilized to generate demand at every stage of the customer journey. In addition, an offline branding strategy was introduced to keep Plus Fitness at the forefront of their target audience’s minds. Tailored Facebook and Google Ads strategies turned basic gym chains into the most successful gyms nationwide, overcoming challenges with innovation and strategic thinking.
Thanks to Pathfinder, our sales and lead quality improved significantly. Other branches noticed our exceptional performance and inquired about our marketing strategies.
We credited our success to Pathfinder, which streamlined our advertising efforts and provided clear insights into our results. The enhanced performance, partially attributed to Pathfinder, allowed us to sell our clubs at a premium price last year. I strongly recommend their services.
Consistent Leads and Stronger Market Position
The transformative results were tangible. Google Ads alone generated an average of 33 leads per month, underscoring the success of the tailored advertising strategy. The cost per lead (CPL) stood impressively at $29, reflecting the efficiency and effectiveness of the campaign. Plus Fitness not only overcame the challenge of inconsistent lead numbers but also emerged as a prominent choice among gym-goers, carving a distinct niche in the competitive fitness landscape. This success story highlights the power of a well-crafted strategy in amplifying marketing efforts and achieving tangible, business-enhancing results.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
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I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
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We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
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Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
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Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
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Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
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Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
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