Relacs
2024 – 2026
Relacs, a Perth aged care placement and financial services consultancy, partnered with Pathfinder to build search visibility from close to zero. Through a combined SEO and paid search strategy, Google & Meta Ads carried enquiries immediately while organic search built momentum behind it — and traffic is now up 3x year-on-year as organic search closes in on paid as a leading source of new enquiries.
Building Visibility in a High-Pressure, Distress-Driven Category
Relacs had no website and almost no online presence when they partnered with Pathfinder. Aged care placement is a distress-purchase category not unlike criminal law — families search for a placement consultant once, under pressure, when a parent or relative urgently needs to move into residential care. With no organic footprint to fall back on, Relacs was entirely dependent on referrals and word of mouth, competing for visibility against established Perth aged care and placement consultants without any way to be found for the searches that actually produce enquiries.
The brief was twofold: generate enquiries immediately through paid search, while building the organic authority needed to compete long-term — so the business wasn’t permanently dependent on ad spend to be found at all.
A Dual Strategy for Immediate Leads and Long-Term Growth
Pathfinder built Relacs a website from the ground up, then ran Google and Meta Ads alongside SEO from day one: paid search and social carried enquiries immediately while the new site built trust, and an SEO foundation targeting the specific searches families use — aged care placement consultants, residential and respite care advisors, and dementia care consultants across Perth — built durable, compounding visibility underneath it.
From No Search Presence to Page One
The results have been fast and durable. Relacs has gone from zero keywords ranking on page one of Google to a strong first-page presence, including 10 top-5 rankings for the high-intent aged care placement searches that matter most — up from zero. Organic search traffic is up 3x year-on-year, with paid search continuing to drive immediate enquiries alongside it.
Revenue has doubled within two years of partnering with Pathfinder, and the combined strategy now generates 15-20 quality leads a month for the team.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
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Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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