The Lovers
2018 – 2023
The Lovers partnered with Pathfinder to strengthen its digital acquisition strategy and accelerate online growth. By refining search performance and improving campaign structure, the business significantly increased visibility, improved acquisition efficiency, and achieved substantial performance growth across its digital channels.
Unlocking Growth in a Competitive Digital Market
In the competitive world of fashion, The Lovers encountered the challenge of limited lead generation through organic search alone. The industry demanded a more strategic approach in the crowded marketplace. The goal was clear – implement digital marketing tracking for campaign analysis and devise a lead-generation strategy to boost their waiting list and create anticipation before opening bookings.
A Performance-Focused Digital Growth Strategy
To address these challenges, we implemented a robust digital marketing tracking system, allowing for in-depth analysis of each campaign’s performance. A lead-generation strategy was crafted to elevate their waiting list and generate excitement ahead of booking openings. Despite challenges in adapting to a new strategy, the results were impressive. Waitlisting appointments skyrocketed, generating leads at a cost of less than $4. Within the first month, The Lovers became ROI positive, with a substantial 116 leads generated.
They were able to increase our leads so much that we had to expand our staff and now we’re even looking at a bigger store! Thanks Pathfinder
From Incremental Gains to Major Performance Growth
The transformative impact of our intervention manifested in exceptional results for The Lovers. Across all campaigns, an outstanding 843% Return on Advertising Spend (ROAS) was achieved, validating the success of the new strategy. The cost per lead was a mere $11, showcasing the efficiency of the lead-generation approach. With a cost per sale of $30, The Lovers not only reached a broad audience of 1 million people but also achieved a remarkable balance between cost and conversions. These results underscore the effectiveness of a tailored PPC strategy, positioning The Lovers for sustained success in the competitive and dynamic fashion industry.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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