The Standard Squeeze
March 2023 – August 2023
The Standard Squeeze partnered with Pathfinder to improve scalability and reduce reliance on a single acquisition channel. By diversifying advertising platforms, expanding their user-generated content strategy, and implementing accurate tracking, Pathfinder helped the business increase sales, improve conversion performance, and achieve profitability within months.
Breaking Dependence on a Single Channel
In a crowded and competitive beverage market, The Standard Squeeze grappled with the absence of a tracking system, hindering their understanding of ROAS. The industry demanded a dynamic approach, with competitors establishing strong footholds. The goal was clear – to diversify and scale operations. This involved venturing into Google ads and Microsoft ads, expanding channels, and leveraging User-Generated Content (UGC) for broader audience engagement. The challenges included redefining strategies, breaking reliance on a single platform, and navigating the intricacies of varied advertising channels.
A Diversified Strategy Built Around Tracking and Scale
To address these challenges, we implemented a multifaceted solution. We rolled out Google and Microsoft ads, diversifying channels for enhanced scalability. Simultaneously, we scaled their UGC strategy, reaching new audiences and breaking the monotony of Facebook reliance. With a meticulous tracking setup, we enabled accurate ROI analysis across platforms. Despite challenges in adapting to diversified strategies and refining the UGC approach, The Standard Squeeze witnessed immediate results. Their largest sales month on record marked a 26% surge in sales and a remarkable 110% increase in conversion rate. Becoming ROI positive within the first two months, The Standard Squeeze showcased the efficacy of strategic diversification.
The team at Pathfinder Marketing have helped us improve, but more importantly accurately track our ROAS for our eCommerce business. They have a great knowledge of social media,google and Microsoft ads.
They are executing tasks and targeting that we could not accomplish on our own in house.They sorted out our back end in Shopify and we would recommend to any online business looking to grow and expand their online presence.
Record Sales and Dramatic Conversion Growth
The impact of our intervention manifested in tangible results, transforming The Standard Squeeze’s fortunes. A phenomenal 26% increase in sales reflected the immediate success of the diversified strategy. Achieving a record-high revenue of $87K in a single month underscored the newfound profitability. The standout result was a remarkable 110% increase in conversion rate, indicating the enhanced effectiveness of their marketing efforts. This transformative journey not only solidified The Standard Squeeze’s market position but also showcased the potential for businesses to thrive through strategic diversification and a comprehensive tracking system.
Send us a message, and let’s turn your goals into numbers that speak.
We Don’t Need To.
-
The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.