The team at Pathfinder Marketing have helped us improve, but more importantly accurately track our ROAS for our eCommerce business. They have a great knowledge of social media,google and Microsoft ads.They are executing tasks and targeting that we could not accomplish on our own in house.They sorted out our back end in Shopify and we would recommend to any online business looking to grow and expand their online presence.

review star

Ash Sutton

Owner of The Standard Squeeze

What we do

Network rise





Increase in sales

Revenue in one month (Record high)

Increase in conversion rate


Introducing The Standard Squeeze, a dynamic force in the beverage industry renowned for its unique and refreshing drinks. Catering to both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, the company initially grappled with a significant challenge – the absence of a robust tracking system, leaving them in the dark about their Return on Advertising Spend (ROAS). Compounded by an over-reliance on a singular platform, namely Facebook, and a reluctance to diversify channels, The Standard Squeeze faced hurdles in scaling their operations effectively. This presented an opportunity for the brand to reassess its marketing strategies, leveraging insights to establish a more comprehensive and adaptive approach that aligns with the evolving dynamics of the beverage industry.


In a crowded and competitive beverage market, The Standard Squeeze grappled with the absence of a tracking system, hindering their understanding of ROAS. The industry demanded a dynamic approach, with competitors establishing strong footholds. The goal was clear – to diversify and scale operations. This involved venturing into Google ads and Microsoft ads, expanding channels, and leveraging User-Generated Content (UGC) for broader audience engagement. The challenges included redefining strategies, breaking reliance on a single platform, and navigating the intricacies of varied advertising channels.

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To address these challenges, we implemented a multifaceted solution. We rolled out Google and Microsoft ads, diversifying channels for enhanced scalability. Simultaneously, we scaled their UGC strategy, reaching new audiences and breaking the monotony of Facebook reliance. With a meticulous tracking setup, we enabled accurate ROI analysis across platforms. Despite challenges in adapting to diversified strategies and refining the UGC approach, The Standard Squeeze witnessed immediate results. Their largest sales month on record marked a 26% surge in sales and a remarkable 110% increase in conversion rate. Becoming ROI positive within the first two months, The Standard Squeeze showcased the efficacy of strategic diversification.

The Results

The impact of our intervention manifested in tangible results, transforming The Standard Squeeze’s fortunes. A phenomenal 26% increase in sales reflected the immediate success of the diversified strategy. Achieving a record-high revenue of $87K in a single month underscored the newfound profitability. The standout result was a remarkable 110% increase in conversion rate, indicating the enhanced effectiveness of their marketing efforts. This transformative journey not only solidified The Standard Squeeze’s market position but also showcased the potential for businesses to thrive through strategic diversification and a comprehensive tracking system.

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