Optimizing a GMB listing is pivotal for local search visibility. We start by ensuring accurate and consistent business information, including NAP (Name, Address, Phone Number), business hours, categories, and service areas. Utilizing high-quality images, encouraging customer reviews, and regularly updating posts and offers within the GMB dashboard enhances engagement and relevance. Additionally, leveraging GMB attributes and features such as Google Posts, Q&A, and products/services showcases contributes to improved local search rankings.