Intent-based keyword targeting is fundamental in our SEO strategy. We categorize keywords into informational, navigational, and transactional intent categories to align with user search intent. By analyzing the context behind user queries, we ensure content matches user expectations. This involves optimizing content with the right keywords and addressing user needs comprehensively. Whether users are seeking information, looking for specific products/services, or intending to take action, our keyword strategy ensures content relevance and user satisfaction.