Missing Patient Intent
Campaigns built by service type, not patient search behaviour, miss the people ready to book.
Ad Compliance Risk
Healthcare ads that breach platform rules get pulled, wasting spend and disrupting performance.
No Booking Tracking
Without tracking calls and bookings, there is no way to know which campaigns fill your schedule.
How We Run Google Ads For Healthcare
We don’t adapt a generic strategy. We build it around how Healthcare businesses actually win customers, and what it costs to do it profitably.
Campaigns Built Around How Patients Actually Search
Structured by condition, symptom, and specialist type – capturing intent at the exact moment a patient decides to act.
Compliant Ad Creative That Still Converts
Healthcare ads have strict rules. We build creative that meets platform and regulatory requirements without sacrificing performance.
Appointment-Focused Conversion Tracking
Tracking calls, form fills, and bookings – so you know exactly which campaigns are filling your schedule and at what cost.
-
$1.4M
Increase in revenue in the first 12 months
4.5x
Average ROAS
-
11x
Roas
$100K
increase in revenue in First 6 months
-
35x
ROAS
$230k
Peak Month (from $10k)
-
110%
Increase In Revenue
146 leads
per month from organic search
-
$2m+
Revenue Generated
83%
Increase in organic search traffic
The result isn't better Google Ads. It's a better Healthcare business.
When profit guides every Google Ads decision, three things happen.
01
Growth you can plan around
Know your acquisition cost, your margin, and your return on every new Healthcare customer, before you spend a dollar.
02
Scale without sacrificing margin
Every decision ties back to your P&L, so winning more Healthcare customers never means earning less.
03
Compounding returns, not one-time wins
The right Healthcare customer acquired once keeps returning. That’s the difference between revenue and profit.
Before Google Ads, We Build
Your Healthcare Financial Blueprint
Most agencies jump straight into SEO setup. We go deeper — analysing your margins, Healthcare customer journey, and growth targets first. So every campaign we launch is wired for profit, not just traffic.
Map Your Unit Economics
We dig into your margins, CAC, and payback windows so Google Ads is tied to profit, not just leads or clicks.
Model The Numbers
Your economics become a working model — profit tiers, targets, and spend ceilings. The blueprint that governs every Google Ads decision.
Find The Leaks
We map your Healthcare customer journey to spot leaks, wasted spend, and where profit slips away.
Target Who Drives Profit
We pinpoint who actually drives your profit and build Google Ads targeting around them — not broad, cheap reach.
Track What Actually Matters
We feed real sales and revenue data back into Google Ads, so every decision is based on truth — not platform spin.
Ready to put profit first?
Everything we do is built around one idea: marketing should drive profit, not activity. From day one, we build a custom profitability model so you can see whether campaigns are delivering a return – and we fix it if they’re not.
We focus on one outcome: profitability. While most agencies chase traffic and impressions, we tie every strategy to revenue, cost per acquisition, and ROI – so you always know what’s working and how campaigns are contributing to growth.
We start with your numbers, not platforms. Your margins, CLV, and growth targets determine which channels generate the strongest return. Channel selection is strategic, not trendy – every decision is based on data, opportunity, and expected return.
Not necessarily. Budget efficiency matters more than size. We structure campaigns on realistic targets, build a profitable foundation first, then scale once campaigns are consistently delivering return.
We believe performance should retain clients, not contracts. Our relationships are built on transparency and accountability. If campaigns are delivering value, they continue naturally. If not, we fix it. Long-term growth, not short-term lock-ins.
The difference is alignment and accountability. We connect marketing directly to revenue outcomes, establish clear KPIs from day one, and tell you exactly what’s being done and why. If something underperforms, we fix it – we don’t hide behind activity metrics.
We provide specialised strategies tailored to specific industries across Australia. Browse our complete list of industries here.
Industries We Work With:
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.