How much does SEO cost in Australia 2024?

How much should you spend on SEO in Australia?

The cost of SEO services in Australia can range anywhere from $1,500 to $8,000+ per month depending on the amount of work required, and whether it is a once off-setup cost or an ongoing service.

Some of the most common questions we hear when it comes to SEO costs;

  • How much does SEO cost in Australia?
  • Is SEO worth the money?
  • What is the average hourly rate for SEO services?
  • Why is SEO so expensive?
  • Can you do SEO yourself?
  • Is SEO worth it for small businesses?
  • Why does SEO agency pricing vary?
  • Should I use a freelancer for SEO?

Determining your SEO budget can be challenging, but it’s essential for achieving the desired results. For businesses in Australia, the amount you should spend varies based on several common factors influencing SEO costs, such as:

  • The level of competition in your industry: Some competitive sectors, like law and banking, require a more comprehensive SEO plan to achieve strong search rankings.
  • The size of your target market: High competition in your online space increases SEO costs. Competing with major industry players requires a larger SEO budget to outrank them.
  • Past SEO work: Consider the current state of your SEO. Are you starting from scratch or fixing major issues?
  • Your SEO objectives: Are you aiming for national recognition or local dominance? What are your traffic and revenue goals?

Ultimately, there’s no set number for SEO costs. Some businesses achieve great results on a lower budget, while others need to spend more for significant impact.

SEO agencies with a proven track record will charge more due to their credibility, experience, and quality. You should always do your due diligence when deciding who to work with.

SEO company Perth

What is the average cost of SEO services in Australia?

In Australia, SEO services typically cost between $1,500 and $5,000 per month. Pricing varies based on project complexity, the SEO provider’s experience, and the services included. Small businesses might spend $1.5K to $3K per month, medium-sized businesses $3K to $8K, and larger enterprises $8K or more monthly. Costs are influenced by the project scope and company size.

Effective SEO requires addressing all four pillars—on-page, technical, link-building, and content marketing. Ongoing campaigns usually cover all these aspects.

What is the hourly rate for SEO experts in Australia?

SEO experts in Australia typically charge between $75 and $200 per hour, depending on their experience and the complexity of the SEO strategy. Freelancers may offer lower rates, while established agencies often charge premium prices.

Instead of hourly rates, most Australian SEO agencies provide project-based quotes. At Pathfinder Marketing, we prefer to bill by the project rather than by the hour. This approach is more efficient because each project involves collaboration among our on-page/content SEO, technical SEO, and off-site SEO specialists. Providing a quote for the entire project simplifies the process for our clients and ensures cost-effectiveness.

What other factors influence SEO pricing?

Additional factors that influence SEO pricing include:

  • Website size and structure: Larger, more complex websites require more work.
  • Current website performance: Sites with significant issues or penalties need more effort.
  • Geographic targeting: Local SEO tends to be less expensive than national or international campaigns.
  • Frequency of updates: Regularly updated content and ongoing optimisation require continuous investment.

Remember that SEO requires constant work. Long-term success requires consistency, even though some packages may promise quick fixes. When budgeting, consider the potential cost of ongoing SEO services.

Are there different pricing models for SEO services in Australia?

Yes, SEO services in Australia can be structured around various pricing models to suit different business needs and objectives.

  1. Hourly rates: Some SEO agencies charge by the hour for specific tasks or consultations. This model is beneficial for businesses seeking ad-hoc SEO services or consulting on specific issues without committing to a long-term contract.
  2. Monthly retainers: Many agencies in Australia offer SEO services on a monthly retainer basis. This model provides ongoing support and typically includes a set number of hours or services each month. It’s ideal for businesses looking for continuous SEO management and strategy refinement.
  3. Project-based fees: For one-time SEO projects such as website audits, SEO strategy development, or specific campaigns (like local SEO optimisation or content creation), agencies may charge a project-based fee. This model allows businesses to budget for specific SEO initiatives without a long-term commitment.

Performance-based pricing: In some cases, SEO agencies in Australia may offer performance-based pricing, where payment is tied to achieving specific results, such as improved search engine rankings, increased organic traffic, or lead generation. This model aligns agency incentives with client outcomes, ensuring a focus on delivering measurable results.

Should you pay per keyword for SEO?

It’s generally not recommended to pay per keyword for SEO. This approach can lead to a narrow focus, neglecting other crucial aspects of SEO such as technical improvements and overall content strategy. A holistic approach to SEO, focusing on broader strategies and long-term growth, is typically more effective.

Pay-per-keyword SEO plans were common in the past, but there are several problems with this strategy and its efficacy that you should be aware of:

  1. Limited focus

Focusing only on specific keywords with a pay-per-term approach may cause you to overlook the overall value and relevance of the content on your website. It promotes a “quantity over quality” mentality, which could lead to low-value traffic and ineffective optimisation efforts.

  1. Lack of adaptability

Your SEO approach must change as search trends and algorithms do. If you pay for each term, it may be more difficult to change course and optimise for new keywords or modify your plan in response to performance data.

  1. Risk of overusing keywords

Overusing target keywords in content to manipulate search engine rankings, a practice known as keyword stuffing, is risky when agencies are paid to optimise for a predefined list of keywords. This behaviour can damage the trustworthiness of your website and result in search engine penalties.

  1. Focus on rankings over conversions

Paying per keyword can lead to a greater emphasis on ranking highly for specific terms rather than on attracting relevant traffic and converting visitors. The primary goal of any successful SEO campaign should be to attract relevant visitors who are more likely to become leads or customers.

  1. Variable cost

Paying for each keyword can lead to unexpected expenses, especially if the agency charges differently for each one or if competition for those keywords increases over time. Forecasting and budgeting become challenging due to the uncertainty in costs.

  1. Transition to holistic SEO

Modern SEO strategies emphasise a comprehensive approach that considers variables beyond specific keywords, such as off-page signals, user experience, content quality, and website performance. This holistic SEO strategy may not align well with keyword-based pay models.

  1. Pricing structures

There are alternative price structures that offer more flexibility and transparency, such as project-based rates or monthly retainers, which are widely available from reputable SEO services. These models focus on delivering meaningful results rather than just providing keyword rankings.

In today’s digital environment, paying per keyword for SEO services may not be the best or most sustainable strategy. Instead, consider working with a company that values comprehensive optimisation techniques and provides transparent pricing structures.

Good SEO vs. bad SEO: What’s the difference?

To succeed in the long run and stay out of trouble with search engines, it’s important to know the difference between good and bad search engine optimisation, or SEO.

Good SEO involves:

  • Positive user experience: Effective SEO, prioritises user experience by delivering relevant content, easy navigation and fast loading pages for an optimal experience.
  • Ethical practices: Good SEO follows search engine standards, using ethical, white-hat tactics to boost website visibility and rankings.
  • Comprehensive strategies: Addressing all aspects of SEO, from technical to on-page and off-page optimisation.
  • Transparent reporting: Providing clear, regular updates on progress and results.
  • Long term results: Effective SEO is a sustainable, long-term investment requiring ongoing monitoring, analysis, and adjustments, to adapt to changing search trends and algorithms for lasting gains.
  • High quality backlinks: Effective SEO emphasises gaining high-quality backlinks from relevant, reputable sites through outreach and content to boost authority and trust.
  • Local and mobile optimisation: Effective SEO prioritises local search and mobile optimisation, ensuring the site is optimised for local search queries and mobile users.

Bad SEO involves:

  • Keyword stuffing: Keyword stuffing is the excessive use of target keywords to manipulate search rankings, leading to poor user experience and potential search engine penalties.
  • Black hat techniques: Bad SEO uses black-hat tactics like buying links, cloaking, and creating doorway pages to boost rankings. These methods violate search engine rules and can lead to severe penalties, including deindexing.
  • Duplicate Content: Copying text from other websites or making duplicate pages with sparse or identical content is bad SEO and may lead to penalties.
  • Ignoring User Intent: Poor SEO concentrates only on ranking for particular keywords, ignoring user intent. It doesn’t offer helpful content that answers customer inquiries, which results in low engagement and high bounce rates.
  • Lack of transparency: Hiding methods and providing unclear reports.
  • Short-term gains: Choosing quick fixes and shortcuts in SEO may lead to short-term profit, but it can harm the website’s reputation over time and lead to penalties from search engines.

To ensure your website’s long-term success online, it’s essential to use ethical and user-centric SEO strategies to achieve long-term, sustainable success.

Why cheap SEO can be more expensive in the long run

Cheap SEO frequently relies on using shortcuts and black hat techniques that don’t work well. Using ‘black hat techniques’ can result in severe penalties which can harm your websites ranking and reputations. Although quality SEO may cost more up front, it’s an investment in sustainable, long-term results for your website and avoids potential penalties.

Why is SEO on Fiverr so affordable?

Popular internet marketplace Fiverr provides a variety of services, including search engine optimisation (SEO), at notably inexpensive rates. Let’s examine a few of the factors that contribute to Fiverr’s low cost SEO services:

  1. Freelancers: Many SEO services on Fiverr are offered by independent contractors, who operate without the overheads of a traditional agency. This keeps costs lower.
  2. International market: Fiverr connects users to a global talent pool, where SEO providers from lower-cost areas may offer more affordable services.
  3. Standard packages and services: A lot of the SEO services on platforms like Fiverr are often offered as basic, one-size-fits-all packages. These services may lack the depth, quality, and strategic planning needed for substantial improvements in search engine rankings.
  4. Templates and automation: Some Fiverr SEO vendors use automation or templates to speed up tasks, lowering costs but potentially leading to generic or less effective results.
  5. Add-ons and upselling: Basic SEO services on Fiverr may be cheap, but sellers often upsell extras like competitor analysis, ongoing support, and advanced keyword research, increasing overall costs.
  6. Lack of quality and reliability: Fiverr’s open marketplace means SEO service quality varies. Some vendors deliver good results, while others may disappoint or disappear. Using Fiverr for cheap SEO services carries reliability risks.

Fiverr’s SEO service prices are influenced by the gig economy, global marketplace, standardised products, automation, and potential quality issues. While affordable, customers should consider the scope, quality, and reliability of SEO services before purchasing to ensure value for money.

SEO agency vs. in-house SEO: Which is more cost-effective?

seo company perth

Businesses often choose between hiring external SEO services or building an in-house team. Both have advantages, but determining the most cost-effective option requires analysing factors like:

SEO agency


  1. Expertise and experience: SEO agencies are usually made up of seasoned professionals who have a proven track record of success.
  2. Access to resources: Agencies often have access to advanced SEO tools and technologies, which can be costly for individual companies to acquire.
  3. Scalability: Agencies can adapt their services to accommodate changes in your business’s needs, including shifts in project scope or workload.
  4. Time savings: Hiring an agency for SEO allows your internal staff to focus on core company tasks.


  • Cost: Hiring an SEO agency means you’ll need to budget for their services, which can add up depending on how much work and support you need.
  • Dependency: When you rely on an outside agency, you give up some control over your SEO plan and become reliant on their availability and level of experience.

In-House SEO


  1. Ownership and control: Setting up an internal SEO team gives you full control over strategy, implementation, and results, ensuring better alignment with your company’s goals.
  2. Knowledge of company culture: Internal teams can tailor SEO efforts more effectively because they understand the company’s brand, culture, and industry intimately.
  3. Long-term investment: Investing in an in-house SEO team can pay off over time as they get to know your company well, tailor strategies effectively, and contribute to sustainable growth.


  1. Costs of recruitment and training: Hiring and training an internal team can be costly and time-consuming.
  2. Limited resources: Teams working internally might not have access to networks, industry insights, or specialist technologies that are available to outside organisations.
  3. Risk of turnover: Excessive staff turnover or skill shortages might sabotage continuity and reduce the efficacy of SEO initiatives.

Smaller businesses often find outsourcing more cost-effective for gaining resources and expertise without managing an in-house team. Larger businesses may find in-house teams more cost-effective in the long run for full control and leveraging internal capabilities. Ultimately, the best choice hinges on a careful evaluation of costs, benefits, and alignment with your company’s goals and resources.

Are monthly SEO services the best option?

For companies aiming to boost online presence and attract organic visitors, monthly SEO services ensure ongoing efforts to rank well in search results. They offer tailored SEO plans covering tasks like link building, content creation, and keyword research. However, success hinges on cost, turnaround time, and provider reliability. Companies must weigh long-term benefits and provider flexibility against financial limitations and the risk of dependency.

What is the ROI of SEO?

The ROI of SEO can be substantial, as it drives organic traffic, increases visibility, and boosts sales. The exact ROI varies based on the industry, target market, and effectiveness of the SEO strategy. However, businesses often see a significant return within 6 to 12 months of consistent SEO efforts.

How much do SEO costs vary for small businesses?

For small businesses, SEO costs can vary widely, typically ranging from $500 to $5,500 per month. These costs depend on factors like the scope of services needed, the competitiveness of the industry, and the specific goals of the business.

​​Can I customise my SEO package based on my budget?

Many SEO agencies offer customisable packages to fit different budgets and needs. Businesses can discuss their priorities and budget constraints with the agency to tailor a plan that addresses the most critical areas first.

Are there any hidden costs in SEO services?

Reputable SEO agencies should provide transparent pricing. However, businesses should clarify any potential additional costs for services not included in the initial package, such as content creation, website redesign, or extra link-building efforts.

Why SEO is a worthwhile investment

The key to unlocking your website’s full potential lies in SEO (Search Engine Optimization). Unlike paid advertising, SEO provides sustained results and builds a foundation for continuous improvement in search engine rankings. Here’s why your company should consider SEO over other alternatives:

  • Increases organic traffic: SEO boosts your website’s position in search engine results pages (SERPs), increasing visibility to potential clients actively searching for goods or services like yours, generating a steady flow of qualified leads.
  • Long-term growth engine: SEO benefits endure long-term without ongoing spending, unlike paid advertising. Continuous SEO efforts boost a website’s authority and search engine ranking, leading to a consistent increase in organic traffic over time.
  • Attracts the right audience: By concentrating on relevant keywords, SEO enables you to target your ideal clients. This raises your conversion rate by guaranteeing that the audience you’re drawing in are actually interested in what you have to offer.
  • Brand credibility booster: High-ranking brands on SERPs are perceived as more credible and trustworthy by potential customers. Websites that appear prominently in search results are seen as reliable and authoritative.
  • Cost-effective: SEO requires ongoing effort but can be more cost-effective than paid advertising. Once you achieve a high ranking through continuous optimisation, you can reduce or eliminate ongoing ad spending.
  • Measurable outcomes: You can use analytics tools to monitor your progress with SEO. You may monitor the increase in your website’s search engine ranking, the volume of visitors it receives, and eventually the effect it has on your revenue.

Investing in SEO is investing in your online future. It pays off in the long run by attracting quality leads, boosting brand recognition, and driving company growth.

Building a collaborative partnership with your SEO agency

Investing in a quality SEO agency is a wise decision, but like with any relationship, cooperation and open communication are essential to success. Here’s how you can help your SEO company achieve the best outcomes for your website:

  1. Understand the basics:

Gain basic SEO knowledge by familiarising yourself with principles like link building, on-page SEO, and keyword research. This knowledge will enable you to communicate more effectively with your agency. Additionally, acquire industry insights by learning about SEO practices within your industry, including competitor tactics and relevant trends. This understanding will provide you with crucial context for your agency’s strategies.

  1. Open communication is essential:

It’s important to make sure to clearly communicate your SEO goals to your agency—whether you’re aiming to generate more leads, strengthen your brand, or increase website traffic. Providing insights into your target audience, such as their demographics, challenges, and online behaviours, is equally important as it helps your agency craft content that resonates with your ideal customers. Ideally, you should stay connected through regular meetings to review progress, address any issues that arise, and ensure everyone is aligned on the SEO strategy for ongoing success.

  1. Content collaboration:

Collaborate closely with your SEO agency to create high-quality content that reflects your brand voice and industry expertise. Provide constructive feedback on their content suggestions, drawing on your insights as the authority on your target market. This ensures the content aligns with your brand standards and effectively resonates with your audience.

  1. Be transparent

Grant your agency access to your website and analytics tools so they can track SEO progress and monitor website performance effectively. Share any competitive research you’ve conducted to help the agency understand the competitive landscape and develop targeted strategies accordingly. This collaboration ensures your SEO efforts are informed and strategically aligned with your business objectives.

When you actively engage and share valuable insights in your SEO journey, you move beyond being just a client. This collaborative approach empowers your SEO agency to craft a winning strategy that drives long-term success for your website’s SEO.

Key takeaways

Investing in SEO is crucial for online success in 2024. By understanding the costs and working with experienced professionals, you can achieve sustainable growth and a high return on investment.

  • SEO is a long-term game: SEO is a marathon, not a sprint. Persistent effort builds lasting results, boosting brand authority and attracting organic traffic over time.
  • Targeted traffic is important: SEO focuses on relevant keywords to attract qualified leads, ensuring that those reached are genuinely interested in your products or services. This increases conversion rates and boosts sales effectively.
  • Cost-effective growth engine: SEO requires ongoing effort but often costs less than paid advertising. Once you achieve a good ranking, ongoing optimisation can sustain it, reducing the need for ongoing ad spending.
  • Measurable outcomes: SEO allows you to track progress using analytics tools, unlike other marketing strategies. You can monitor website traffic, SEO impact, and ultimately, your profit margin, making the effects of your investment clear.
  • Invest in expertise: SEO can be challenging. Consider partnering with a reliable SEO company for expert guidance.
  • Cooperation is key: When choosing an agency, collaborate openly. Provide specific objectives, insights on your target audience, and industry knowledge to help them create an effective SEO plan.
  • It takes time and work: Have patience and faith in the procedure. The secret to getting and keeping a high search engine ranking is consistent optimisation.
  • SEO is an investment: SEO is a financial commitment that enhances your web presence, boosts brand credibility, and drives sustainable growth.

Understanding these SEO insights can unlock your website’s potential and help you achieve your business goals by attracting more clients and boosting sales through a strong online presence.

Get in touch with us

Choose Pathfinder Marketing and let our results-focused approach transform your brand’s growth and success.
Contact us today to discuss your unique needs and discover how we can help you achieve your business goals.

Browse by your
industry or location

We recognize that a one-size-fits-all approach doesn’t yield the best results. Our team of industry-savvy professionals crafts customized strategies that align with the unique demands of your sector. Whether you’re in hospitality or real estate, we have the expertise to take your online presence to the next level.

Frequently Asked Questions

1 How can a digital marketing company help businesses optimize their online presence?2023-11-29T10:30:35+08:00

A digital marketing company can help businesses optimize their online presence by conducting comprehensive audits, providing strategic recommendations, implementing SEO techniques, managing social media campaigns, and analyzing data to drive continuous improvement.

2 How do you ensure that the digital marketing strategies align with the overall objectives of a consulting project?2023-11-29T10:28:40+08:00

We ensure that our digital marketing strategies align with the overall objectives of a consulting project by conducting in-depth research, collaborating closely with clients, understanding their business goals, and regularly monitoring and adjusting our strategies to maximize their effectiveness.

3 Can your digital marketing company provide measurable results and analytics for consulting projects?2023-11-29T10:35:35+08:00

Yes, our digital marketing company provides comprehensive analytics and reporting to measure the success of our strategies in consulting projects. We track key performance indicators (KPIs), such as website traffic, conversion rates, customer engagement, and ROI to ensure transparency and demonstrate the value we bring to our clients’ businesses.

4 What specific areas of digital marketing can a consulting company assist with?2023-11-29T10:24:29+08:00

A consulting company can assist with various aspects of digital marketing, including but not limited to search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and conversion rate optimization.

Discover why our clients love us!
Check out our Google Reviews to see how our exceptional services have transformed businesses and boosted their online visibility.

Go to Top