Key Benefits of HubSpot
Automate and eliminate manual work across sales, marketing and service to free your team for high-value tasks. Scale without adding headcount using a system that grows with your business. Unify all teams in one platform for smoother, aligned operations.
Automate manual work, scale without adding headcount, and unify all teams in one platform.
Free Up Resources
Automate processes to free up your team’s time for higher-value tasks.
Scale Without Adding Headcount
HubSpot’s automation engine grows with your business, keeping your team lean.
Increase Efficiency
Eliminate manual work across sales, marketing, and service.
Unify Your Teams
Align marketing, sales, and service in one centralised platform for smoother operations.
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01Free Up Resources
Automate processes to free up your team’s time for higher-value tasks.
30-40% Time Saved
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02Scale Without Adding Headcount
HubSpot’s automation engine grows with your business, keeping your team lean.
2-3x Output, Same Team
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03Increase Efficiency
Eliminate manual work across sales, marketing, and service.
20-30% Faster Deal Cycles
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04Unify Your Teams
Align marketing, sales, and service in one centralised platform for smoother operations.
10-20% Lower Churn
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HubSpot for Sales TeamsStandardise and Scale Your Process
HubSpot helps you eliminate gaps in your sales pipeline by standardising workflows, automating follow-ups, and providing visibility into your pipeline, ensuring consistency and scalability.
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HubSpot for Service-Based Organisations
Streamline Customer Support
For service businesses, HubSpot’s ticketing and service request management system provides a structured approach to managing customer issues, reducing response times, and increasing customer satisfaction.
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HubSpot for Marketing
Retain, Upsell, and Automate
It’s 10x more expensive to acquire a new customer than to retain one. HubSpot’s Marketing Hub automates lead nurturing, upselling, cross-selling, and chasing lost sales, helping you maximise customer lifetime value.
Before We Touch HubSpot,
We Build the System it Needs to Run.
Most agencies jump straight into campaign setup. We go deeper – analysing your margins, customer journey, and growth targets first. That way, every ad we launch is wired to create profit, not just traffic.
We analyse your margins and growth targets first – every campaign wired for profit, not traffic.
Business Alignment Workshop
We take the time to thoroughly understand your internal workflows, sales cycles, and unique business goals. This ensures HubSpot’s setup is fully aligned to your processes, not just a generic CRM setup.
Lead & Sales Funnel Mapping
We identify key conversion stages in your customer journey, tailoring HubSpot to nurture leads and guide them towards conversion with precision.
Market & Audience Segmentation
We segment your audience to ensure HubSpot’s automation reaches the right people with the right messaging at each touchpoint in the funnel.
Integration & Data Flow Setup
We integrate HubSpot seamlessly with your existing tools and systems, ensuring data flows accurately between departments for a single, unified view of your business.
Continuous Optimisation & Scaling
Once HubSpot is live, we monitor, analyse, and optimise workflows, reports, and processes to scale your business efficiently over time.
The Blueprint Behind
Your HubSpot Machine
Your financial model runs inside every system we build – turning your unit economics into systematic, compounding profit, not just a tidy CRM.
Your financial model drives every HubSpot system – turning unit economics into systematic profit, not just a tidy CRM.
We Don’t Need To.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads.

The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
Curious how we perform?
Brands We’ve Worked With
Brands trust us because we think in numbers, not just content. That’s how we’ve scaled startups and sharpened big players.
Meet the Operators
Behind the Growth Engine
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Mauricio Talero SEO Performance Lead -
Nick Stewart Operations Coordinator -
Dave Toby Managing Director / CEO -
Mitchell Kelly Head Of Performance -
Ollie Hewson SMM Performance Lead -
Elen Syme SEM Performance Lead -
Saijo George AI SEO Performance Lead
Other Channels That Power
Your Profit Engine
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SEO
Rank higher, capture demand, and drive compounding traffic with SEO systems built for long-term profit.
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AI SEO
We use AI to power smarter SEO, combining data, content, and optimisation to scale performance and drive measurable results.
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Google Ads
From Search to Shopping, YouTube to Display – we put your business in front of buyers the moment they’re ready to act.
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ChatGPT Ads
We put your brand inside the AI conversations customers now trust, capturing demand at the exact moment they ask for a solution.
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Bing Ads
We connect your brand with high-intent customers across search, native, and display, reaching buyers where decisions are made.
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Facebook Ads
We turn Facebook and Instagram into revenue machines with creative testing, UGC scaling, and full-funnel campaigns that convert.
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TikTok Ads
Scroll-stopping creative and UGC-style campaigns that tap into culture, capture attention, and turn views into customers.
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LinkedIn Ads
Reach decision-makers where they work with targeted campaigns that generate quality B2B leads and real pipeline growth.
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HubSpot
We implement HubSpot as your single source of truth – uniting sales, marketing, and customer data so you can track, automate, and scale.
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.