We Turn AI Conversations
Into Immediate Revenue
Every week, hundreds of millions of people ask ChatGPT what to buy, who to hire, and which option is best. ChatGPT Ads put your business inside those conversations at the exact moment a decision is being made, so you capture demand the instant it forms.
Hundreds of millions ask ChatGPT what to buy each week. We get your brand into that conversation, right when the decision is made.
The Recommendation Ask
When a buyer asks ChatGPT to recommend an option, your brand appears in the answer they already trust – at peak intent.
The Comparison
Win the “which one is better” moment. We keep your business in the consideration set when buyers weigh up options.
The Category Researcher
Get in early, while they’re still deciding. We put you in front of buyers before their shortlist is set.
The Local Intent
Own “near me” and location-based questions, so the answer includes you when someone asks for a provider in their area.
The Ready-to-Act Buyer
Reach people at the moment of decision, not the moment of distraction. No interruptions, just relevance.
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01The Recommendation Ask
When a buyer asks ChatGPT to recommend an option, your brand appears in the answer they already trust – at peak intent.
Show up when someone asks AI what to buy
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02The Comparison
Win the “which one is better” moment. We keep your business in the consideration set when buyers weigh up options.
Considered, Not Excluded
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03The Category Researcher
Get in early, while they’re still deciding. We put you in front of buyers before their shortlist is set.
Early-Stage Visibility
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04The Local Intent
Own “near me” and location-based questions, so the answer includes you when someone asks for a provider in their area.
Local Answer Coverage
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05The Ready-to-Act Buyer
Reach people at the moment of decision, not the moment of distraction. No interruptions, just relevance.
Decision-Moment Reach
Campaigns that learn from every conversation, click, and conversion to continuously refine targeting, messaging, and budget allocation.
Campaigns that learn from every conversation, click, and conversion to continuously refine targeting, messaging, and budget allocation.
Turn one-time buyers into repeat customers through smarter audience insight, lifecycle strategy, and integration with your other channels.
Turn one-time buyers into repeat customers through smarter audience insight, lifecycle strategy, and integration with your other channels.
As performance signals strengthen, we unlock new conversation intents, audience segments, and placements, expanding reach without losing efficiency.
As performance signals strengthen, we unlock new conversation intents, audience segments, and placements, expanding reach without losing efficiency.
Built to deliver consistent, profitable performance over the long term, not a short burst of novelty traffic.
Built to deliver consistent, profitable performance over the long term, not a short burst of novelty traffic.
Every Agency Will Say
They "Do AI" Now
Every agency is about to add “ChatGPT Ads” to their website. When they all use the same language, how do you choose? Look past the promises to the system underneath, and to who was actually in the channel first.
Every agency is adding “ChatGPT Ads” to their site. Look past the pitch, to who was actually in the channel first.
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best apac seo campaign winner global search awards -
best use of search - b2b (ppc) apac search awards
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smart50 fastest-growing sme smartcompany
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best low budget campaign - seo apac search awards
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40under40 award winner 40under40
Before We Touch ChatGPT,
We Build Your Financial Blueprint
Most agencies jump straight into campaign setup. We go deeper, analysing your margins, customer journey, and growth targets first.
We analyse your margins and growth targets before touching ChatGPT. Every campaign is built for profit.
Unit Economics Workshop
We dig into your margins, CAC targets, and payback windows so campaigns are tied to profit, not just leads or clicks.
Funnel Diagnosis
We map your customer journey to spot leaks, wasted spend, and the stages where profit is being lost.
Market & Audience Review
We identify who actually drives profit in your business and build targeting around them, not just broad traffic.
Tracking & Measurement Setup
We make sure the right data flows from your sales and revenue back into ads, so every decision is based on truth, not platform spin.
Conversation & Campaign Design
Only after the foundation is clear do we map the conversations worth appearing in and design campaigns that match your margins and goals.
Ready to work with us?
That Blueprint Architects
Your ChatGPT Ads Machine
Your financial model runs inside every campaign we build. Every decision, from structure to scaling, is engineered to turn your unit economics into systematic profit.
Your financial model runs inside every ChatGPT Ads campaign, turning unit economics into real profit.
We Don’t Need To.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads. The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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$1.4M
Increase in revenue in the first 12 months
4.5x
Average ROAS
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11x
Roas
$100K
increase in revenue in First 6 months
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35x
ROAS
$230k
Peak Month (from $10k)
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110%
Increase In Revenue
146 leads
per month from organic search
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$2m+
Revenue Generated
83%
Increase in organic search traffic
Curious how we perform?
Brands We’ve Worked With
Brands trust us because we measure every one in profit, not vanity metrics.
Meet the Operators
Behind the Growth Engine
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Mauricio Talero SEO Performance Lead -
Nick Stewart Operations Coordinator -
Dave Toby Managing Director / CEO -
Mitchell Kelly Head Of Performance -
Ollie Hewson SMM Performance Lead -
Elen Syme SEM Performance Lead -
Saijo George AI SEO Performance Lead
Other Channels That Power
Your Profit Engine
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SEO
Rank higher, capture demand, and drive compounding traffic with SEO systems built for long-term profit.
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AI SEO
We use AI to power smarter SEO, combining data, content, and optimisation to scale performance and drive measurable results.
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Google Ads
From Search to Shopping, YouTube to Display – we put your business in front of buyers the moment they’re ready to act.
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ChatGPT Ads
We put your brand inside the AI conversations customers now trust, capturing demand at the exact moment they ask for a solution.
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Bing Ads
We connect your brand with high-intent customers across search, native, and display, reaching buyers where decisions are made.
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Facebook Ads
We turn Facebook and Instagram into revenue machines with creative testing, UGC scaling, and full-funnel campaigns that convert.
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TikTok Ads
Scroll-stopping creative and UGC-style campaigns that tap into culture, capture attention, and turn views into customers.
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LinkedIn Ads
Reach decision-makers where they work with targeted campaigns that generate quality B2B leads and real pipeline growth.
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HubSpot
We implement HubSpot as your single source of truth – uniting sales, marketing, and customer data so you can track, automate, and scale.
Yes. OpenAI has opened its advertising offering to Australia, making us one of the first markets in the world outside the US to gain access. Ads appear as clearly labelled, branded placements alongside ChatGPT’s answers, and self-serve access has opened the channel to businesses of all sizes. It’s a genuine early-mover window – the brands that start now build familiarity and performance data before the channel gets competitive.
Google Ads target a single typed search query. ChatGPT Ads match the context of an entire conversation – so your brand surfaces based on the full intent behind what someone is asking, at the exact moment they’re weighing a decision. It’s a more natural, higher-intent placement: you appear because the conversation made you genuinely relevant, not because of one keyword.
No – they complement them. We integrate ChatGPT Ads with your Google Ads, Microsoft Ads, Meta, and SEO activity so your channels compound on one another rather than compete, giving you a fuller view of what’s actually driving revenue.
Not at all. We handle the entire channel for you – from mapping the conversations worth appearing in, to messaging, landing-page alignment, conversion tracking, build, and ongoing optimisation. You get the results and plain-English reporting; we handle the strategy and the heavy lifting.
On outcomes that hit your P&L – conversions, cost per lead, ROAS, customer lifetime value, and new-customer profit. We set up full conversion tracking so every click is traced back to the revenue and margin it generates, and we report on it live. No impressions, no spin.
No. Because the channel is still uncontested, early clicks are relatively cheap – it’s an efficient time to build a foothold. We start with a budget matched to your unit economics and scale only what proves profitable.
We work with businesses across professional services, e-commerce, trades, healthcare, and B2B, and we service all of Australia – Melbourne, Sydney, Perth, Brisbane, Gold Coast, Adelaide, Canberra, and Hobart.
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.