Search Engine Optimisation2024-05-27T08:39:16+08:00

SEO Perth

Profit-First SEO Services

Pathfinder Marketing is an SEO agency based in Perth. We specialise in providing top-notch SEO services to help Perth businesses dominate the online landscape. With years of experience and a dedicated team of experts, we take pride in driving results and helping our clients achieve their online goals. Whether you’re looking to improve your website’s visibility, increase organic traffic, or boost conversions, our comprehensive Perth SEO strategies can help you stay ahead of the competition.

Why
Pathfinder?

Pathfinder Marketing provides SEO services in Perth without lock-in contracts. Our team of Perth-based SEO experts have a wealth of experience and a proven track record of success. We stay up-to-date with the latest industry trends and best practices, ensuring that your website remains optimised for search engines’ ever-changing algorithms.

What sets us apart from the competition is our personalised approach. We take the time to understand your business, target audience, and goals before devising a customised SEO strategy. Our attention to detail, exceptional customer service, and our continued commitment to being a results-based agency makes us the preferred choice for Perth-based businesses of all sizes. See our SEO case studies

Our Process

Keyword Research

Harness tools such as Google Keyword Planner, SEMrush, or Ahrefs to meticulously identify keywords pertinent to your business or content. Conduct thorough research to pinpoint terms that align with your offerings and resonate with your target audience. In addition to targeting broad keywords, strategically incorporate long-tail keywords—more specific, extended phrases—into your strategy. Long-tail keywords are often associated with user queries and tend to face less competition, making them a valuable asset in capturing targeted traffic. This dual approach to keyword optimization ensures your content is not only visible for broader searches but also effectively reaches users with specific queries, enhancing overall search relevance and driving quality traffic to your website.

Read more

On-page Optimisation

Enhance your website’s search visibility by optimizing title tags and meta descriptions for each page, incorporating relevant keywords strategically. Craft compelling titles and descriptions to entice users on search engine results pages (SERPs) to click through to your site. Utilize header tags (H1, H2, H3, etc.) to structure your content logically, incorporating target keywords where relevant. In terms of content, ensure it is well-written, valuable, and aligned with user search intent. Incorporate keywords organically, avoiding keyword stuffing, to maintain a natural flow. This holistic approach to on-page optimization contributes to improved search rankings, increased click-through rates, and a positive user experience, reinforcing the overall effectiveness of your SEO strategy.

Read more

Technical SEO

Prioritize the optimization of your website’s speed, as faster-loading pages not only enhance user experience but can also positively impact search rankings. Optimize images, utilize browser caching, and streamline code to achieve optimal loading times. Additionally, ensure your website is mobile-friendly and responsive, aligning with Google’s emphasis on mobile usability in rankings. A mobile-responsive design enhances accessibility and user satisfaction across various devices. Complementing this, create and submit an XML sitemap to search engines. This facilitates more effective crawling and indexing of your pages, improving your site’s overall visibility in search results. Combining these efforts enhances both the technical performance and user-friendliness of your website, contributing to a more robust SEO strategy.

Read more

Link Building

Strengthen your website’s authority by cultivating high-quality and relevant backlinks from reputable websites. Prioritize the creation of valuable content that naturally earns links from others, emphasizing quality over quantity. Additionally, employ strategic internal linking to connect related pages within your site. This not only enhances navigation for users but also distributes link equity throughout your website, boosting the overall SEO performance. By combining an effective backlink strategy with internal linking, you establish a robust network of connections both externally and internally, fortifying your site’s credibility and improving its visibility in search engine rankings.

Read more

Copy writing

Elevate your website’s search visibility by crafting well-researched, valuable, and engaging content that aligns with user intent. Google prioritizes high-quality content, rewarding it with improved rankings. Strategically place keywords in your content, including headings and subheadings, to enhance relevance and visibility. However, ensure a natural and organic integration, avoiding keyword stuffing. Prioritize user-friendly content, writing for your audience rather than solely for search engines. User engagement and satisfaction play a pivotal role in search rankings, emphasizing the importance of content that resonates with and meets the needs of your target audience. This holistic approach, balancing quality content, strategic keyword placement, and user-centric writing, fosters a website that not only attracts search engine attention but also captivates and satisfies users.

Read more

Off-page Optimisation

Off-Page SEO is the compass guiding search engines to recognize your website as a reliable source. It encompasses building quality backlinks, content marketing, guest posting, and encouraging brand searches, all contributing to a holistic view of your website’s credibility. The significance lies in the fact that search engines consider these external factors as votes of confidence, which directly impact your rankings.

Read more

Number 1
KEYWORD RESEARCH

Harness tools such as Google Keyword Planner, SEMrush, or Ahrefs to meticulously identify keywords pertinent to your business or content. Conduct thorough research to pinpoint terms that align with your offerings and resonate with your target audience. In addition to targeting broad keywords, strategically incorporate long-tail keywords—more specific, extended phrases—into your strategy. Long-tail keywords are often associated with user queries and tend to face less competition, making them a valuable asset in capturing targeted traffic. This dual approach to keyword optimization ensures your content is not only visible for broader searches but also effectively reaches users with specific queries, enhancing overall search relevance and driving quality traffic to your website.

Read more

Number 2
ON-PAGE OPTIMISATION

Enhance your website’s search visibility by optimizing title tags and meta descriptions for each page, incorporating relevant keywords strategically. Craft compelling titles and descriptions to entice users on search engine results pages (SERPs) to click through to your site. Utilize header tags (H1, H2, H3, etc.) to structure your content logically, incorporating target keywords where relevant. In terms of content, ensure it is well-written, valuable, and aligned with user search intent. Incorporate keywords organically, avoiding keyword stuffing, to maintain a natural flow. This holistic approach to on-page optimization contributes to improved search rankings, increased click-through rates, and a positive user experience, reinforcing the overall effectiveness of your SEO strategy.

Read more

Number 3
TECHNICAL SEO

Prioritize the optimization of your website’s speed, as faster-loading pages not only enhance user experience but can also positively impact search rankings. Optimize images, utilize browser caching, and streamline code to achieve optimal loading times. Additionally, ensure your website is mobile-friendly and responsive, aligning with Google’s emphasis on mobile usability in rankings. A mobile-responsive design enhances accessibility and user satisfaction across various devices. Complementing this, create and submit an XML sitemap to search engines. This facilitates more effective crawling and indexing of your pages, improving your site’s overall visibility in search results. Combining these efforts enhances both the technical performance and user-friendliness of your website, contributing to a more robust SEO strategy.

Read more

Number 4
LINK BUILDING

Strengthen your website’s authority by cultivating high-quality and relevant backlinks from reputable websites. Prioritize the creation of valuable content that naturally earns links from others, emphasizing quality over quantity. Additionally, employ strategic internal linking to connect related pages within your site. This not only enhances navigation for users but also distributes link equity throughout your website, boosting the overall SEO performance. By combining an effective backlink strategy with internal linking, you establish a robust network of connections both externally and internally, fortifying your site’s credibility and improving its visibility in search engine rankings.

Read more

Number 5
SEO Copy writing

Elevate your website’s search visibility by crafting well-researched, valuable, and engaging content that aligns with user intent. Google prioritizes high-quality content, rewarding it with improved rankings. Strategically place keywords in your content, including headings and subheadings, to enhance relevance and visibility. However, ensure a natural and organic integration, avoiding keyword stuffing. Prioritize user-friendly content, writing for your audience rather than solely for search engines. User engagement and satisfaction play a pivotal role in search rankings, emphasizing the importance of content that resonates with and meets the needs of your target audience. This holistic approach, balancing quality content, strategic keyword placement, and user-centric writing, fosters a website that not only attracts search engine attention but also captivates and satisfies users.

Read more

Our Process

Keyword

Research

Harness tools such as Google Keyword Planner, SEMrush, or Ahrefs to meticulously identify keywords pertinent to your business or content. Conduct thorough research to pinpoint terms that align with your offerings and resonate with your target audience. In addition to targeting broad keywords, strategically incorporate long-tail keywords—more specific, extended phrases—into your strategy. Long-tail keywords are often associated with user queries and tend to face less competition, making them a valuable asset in capturing targeted traffic. This dual approach to keyword optimization ensures your content is not only visible for broader searches but also effectively reaches users with specific queries, enhancing overall search relevance and driving quality traffic to your website.

Read more

On-page

Optimisation

Enhance your website’s search visibility by optimizing title tags and meta descriptions for each page, incorporating relevant keywords strategically. Craft compelling titles and descriptions to entice users on search engine results pages (SERPs) to click through to your site. Utilize header tags (H1, H2, H3, etc.) to structure your content logically, incorporating target keywords where relevant. In terms of content, ensure it is well-written, valuable, and aligned with user search intent. Incorporate keywords organically, avoiding keyword stuffing, to maintain a natural flow. This holistic approach to on-page optimization contributes to improved search rankings, increased click-through rates, and a positive user experience, reinforcing the overall effectiveness of your SEO strategy.

Read more

Technical

SEO

Prioritize the optimization of your website’s speed, as faster-loading pages not only enhance user experience but can also positively impact search rankings. Optimize images, utilize browser caching, and streamline code to achieve optimal loading times. Additionally, ensure your website is mobile-friendly and responsive, aligning with Google’s emphasis on mobile usability in rankings. A mobile-responsive design enhances accessibility and user satisfaction across various devices. Complementing this, create and submit an XML sitemap to search engines. This facilitates more effective crawling and indexing of your pages, improving your site’s overall visibility in search results. Combining these efforts enhances both the technical performance and user-friendliness of your website, contributing to a more robust SEO strategy.

Read more

Link

Building

Strengthen your website’s authority by cultivating high-quality and relevant backlinks from reputable websites. Prioritize the creation of valuable content that naturally earns links from others, emphasizing quality over quantity. Additionally, employ strategic internal linking to connect related pages within your site. This not only enhances navigation for users but also distributes link equity throughout your website, boosting the overall SEO performance. By combining an effective backlink strategy with internal linking, you establish a robust network of connections both externally and internally, fortifying your site’s credibility and improving its visibility in search engine rankings.

Read more

Copy

writing

Elevate your website’s search visibility by crafting well-researched, valuable, and engaging content that aligns with user intent. Google prioritizes high-quality content, rewarding it with improved rankings. Strategically place keywords in your content, including headings and subheadings, to enhance relevance and visibility. However, ensure a natural and organic integration, avoiding keyword stuffing. Prioritize user-friendly content, writing for your audience rather than solely for search engines. User engagement and satisfaction play a pivotal role in search rankings, emphasizing the importance of content that resonates with and meets the needs of your target audience. This holistic approach, balancing quality content, strategic keyword placement, and user-centric writing, fosters a website that not only attracts search engine attention but also captivates and satisfies users.

Read more

Off-page

Optimisation

Off-Page SEO is the compass guiding search engines to recognize your website as a reliable source. It encompasses building quality backlinks, content marketing, guest posting, and encouraging brand searches, all contributing to a holistic view of your website’s credibility. The significance lies in the fact that search engines consider these external factors as votes of confidence, which directly impact your rankings.

Read more

Get in touch with us

Choose Pathfinder Marketing and let our results-focused approach transform SEO into a powerful tool that drives your
brand’s growth and success. Contact us today to discuss your unique needs and discover how we can help you achieve your
business goals.

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SEO Services Perth

We offer all types of SEO services in Perth, all tailored strategies to your brand. Contact us to learn more.

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eCommerce SEO

Fuel online store success with eCommerce SEO. Boost visibility, conversions, and dominance in the digital marketplace.

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International SEO

Go global with International SEO. Tailored strategies transcend borders, reach international audiences, enhance visibility.

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Penalty Removal

Regain digital reputation with penalty removal. Skilled team rectifies issues, restores credibility. Trust our expertise for recovery.

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Digital PR

Boost brand via Digital PR. Media outreach, backlinks, thought leadership. Trust, reach, impact in dynamic digital realm.

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Local SEO / GMB

Local SEO and GMB empower local success. Tailored strategies, accurate info, foot traffic. Connect, stand out, thrive locally.

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Audit

Analyze, enhance, succeed. Site audit uncovers strengths, opportunities. Expert insights elevate performance, impact, visibility.

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Consulting

Navigate digital growth with SEO consulting. Tailored guidance for rankings, visibility. Expert insights, customized plans, industry trends.

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Site Migration

Seamless site migration for your digital transition. Expert handling, SEO preservation, uninterrupted engagement. Evolve with confidence.

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Content Marketing

Navigate dynamic digital landscape and achieve lasting success with our SEO Services. Boost your brand and business visibility, attract traffic, drive conversions.

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Audit

We provide SEO services Australia-wide!

At Pathfinder Marketing, we approach SEO with a comprehensive strategy designed to maximize results for your business. Whether you are looking to build your business’ local, national or global presence, Pathfinder Marketing is dedicated to achieving your business objectives.

We service all regions of Australia including all major capital cities;

Browse by your
industry or location

We recognize that a one-size-fits-all approach doesn’t yield the best results. Our team of industry-savvy professionals crafts customized strategies that align with the unique demands of your sector. Whether you’re in hospitality or real estate, we have the expertise to take your online presence to the next level.

What makes us Perth’s preferred SEO agency?

Digital Marketing-Led

We’re an agency founded and run by digital marketers, not salespeople. This filters down into everything we do and every project we engage in.

Results-Driven

We meticulously forecast and construct profitability models for your digital marketing before engagement to ensure a deep understanding of your bottom line and the numbers that matter to your business. This ensures accountability and acts as a guide for everything we do for you.

ROI & Profitability Obsessed

In a data driven, ROI focused world, wasted marketing spend shouldn’t exist anymore. There is no excuses for lazy untargeted work, black box tactics or confusion by numbers on results obtained.

Top Quality Boutique Perth SEO Agency

Knowing the priority of SEO tasks is essential to drive a result. Most Freelancers and particularly large agencies will have a Junior SEO that will have a checklist of tasks to do and wont have any care or control over what will really drive a result or impact.

Expert, Reputable SEO Specialists

Our team of industry-savvy Perth SEO professionals have a proven track record and craft customised strategies that align with the unique demands of your sector. Whether you’re in hospitality or real estate, we have the expertise to take your online presence to the next level. No dodgy SEO strategies are ever incorporated.

Frequently Asked Questions

1 What factors influence the cost of SEO services in Perth?2024-05-09T16:26:19+08:00

The cost of SEO services in Perth can vary based on several factors. These include the competitiveness of your industry, the current state of your website, your desired goals, the scope of work needed, and the level of experience and expertise of the SEO agency you choose. More competitive industries typically require more resources and effort to achieve desired results, which can affect pricing.

Generally, for small to medium-sized businesses, you can expect to invest anywhere from $1,000 to $5,000+ per month for comprehensive SEO services. Larger businesses with more complex needs and aggressive goals might invest significantly more.

If you’d like to get a better idea of SEO costs & ROI for your business, give us a call.

2 Is SEO worth it for my Perth business?2024-05-09T15:50:58+08:00

Yes, if you go for quality, SEO can level the playing field. By targeting specific keywords related to your niche and location, optimising your website’s user experience, and consistently publishing valuable content, your Perth business can gain visibility and attract targeted local customers, even in the face of larger competitors.

The important thing to consider here is to work with a reputable SEO agency that has a solid track record and most importantly, can actually generate an ROI for your business.

SEO is a long-term strategy that requires patience. Typically, visible improvements in search rankings and traffic can start showing within 3-6 months depending on the competitiveness of the industry. We work with various small to medium size businesses ensuring we meet reasonable SEO budgets with whoever we work with.

3 Is SEO still relevant for my Perth Businesses in 2024?2024-05-09T16:46:10+08:00

Absolutely. Local SEO continues to be vital for Perth businesses as it helps target specific geographic audiences and improves visibility in local searches. With Google prioritising local results, optimising for local intent can significantly boost your business’s online presence.

SEO also synergises well with various digital marketing tactics. For instance, combining SEO with content marketing, social media, and PPC campaigns can amplify brand visibility and lead generation. SEO-driven insights also enhance overall digital strategy by uncovering valuable customer behaviors and preferences.

4 Is SEO cheaper than Google ads? What channel is best for my Perth business?2024-05-09T16:46:15+08:00

Yes, SEO can often be more cost-effective than Google Ads over the long term. While Google Ads can provide immediate visibility and traffic, it requires ongoing investment for each click. SEO, on the other hand, involves optimising your website to rank organically in search results, which can drive consistent traffic over time without direct costs per click. Although SEO requires upfront investment in optimisation and content creation, the ongoing maintenance costs are generally lower compared to continuous Google Ads spending.

The cost-effectiveness of SEO versus Google Ads depends on various factors. For SEO, factors such as the competitiveness of your industry, the quality of your website’s content and optimisation, and the effectiveness of your SEO strategy influence costs. With Google Ads, costs are influenced by keyword competitiveness, campaign settings, and the quality score of your ads. Generally, SEO tends to become more cost-effective over time as rankings improve and organic traffic increases without additional click costs.

Combining both strategies allows you to capture a broader audience throughout various stages of their buying journey. By strategically integrating SEO and Google Ads, you can optimise your overall digital marketing performance and achieve better results for your Perth business.

However, of course, if you have a limited budget and would like to get an expert opinion on what digital marketing channel to invest in to maximise ROI, give us a call.

5 Why is SEO so difficult?2024-05-09T16:29:41+08:00

SEO is a long-term strategy that builds authority and visibility over time. Unlike paid advertising, SEO efforts can take several months to show significant results. This delay is due to factors like search engine indexing times, competition, and the gradual accumulation of backlinks and optimised content. It’s crucial to maintain consistency and patience while implementing SEO strategies to achieve sustainable and lasting improvements in organic search rankings.

Competitors play a significant role in SEO difficulty. In competitive industries, multiple businesses are vying for the same top spots in search results, making it harder to outrank them.

If you’d like to close the “SEO” gap between you and your competitors, then opt-in for a free SEO audit.

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