We Generate Demand Across
The World’s Biggest Social Network
Meta’s superpower: creating demand, not just capturing it. With dozens of ad formats across four platforms, we craft the perfect creative mix to interrupt scrolls and drive sales-reaching buyers before competitors even know they exist
Meta’s superpower: creating demand. We craft the creative mix to interrupt scrolls and drive sales.
Facebook Feed & Stories
Story-driven content that stops thumbs mid-scroll-building emotional connection before logical objection even starts.
Instagram Feed, Stories & Reels
Shows exact products people browsed, in their preferred style-personalized creative at scale without manual work.
Advantage+ Shopping
Meta’s AI tests 150+ creative combinations automatically-finding winning formats you’d never manually discover.
Lead Generation Forms
Instant forms pre-filled with Facebook data-capturing high-intent leads in two taps without leaving the platform.
Messenger, WhatsApp & Threads
Start sales conversations where people actually respond-turning chat threads into closed deals at unprecedented rates.
Instant Experience
Full-screen landing pages inside Facebook-immersive brand experiences that load instantly and convert higher.
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01Facebook Feed & Stories
Story-driven content that stops thumbs mid-scroll-building emotional connection before logical objection even starts.
2.5 Billion Daily Viewers
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02Instagram Feed, Stories & Reels
Shows exact products people browsed, in their preferred style-personalized creative at scale without manual work.
Automatic Revenue Recovery
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03Advantage+ Shopping
Meta’s AI tests 150+ creative combinations automatically-finding winning formats you’d never manually discover.
AI-Powered Creative Testing
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04Lead Generation Forms
Instant forms pre-filled with Facebook data-capturing high-intent leads in two taps without leaving the platform.
65% Lower Cost Per Lead
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05Messenger, WhatsApp & Threads
Start sales conversations where people actually respond-turning chat threads into closed deals at unprecedented rates.
80% Open Rate in DMs
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06Instant Experience
Full-screen landing pages inside Facebook-immersive brand experiences that load instantly and convert higher.
15X Faster Than Mobile Sites
Meta’s machine learning refines bidding, targeting, and budget from every impression, click, and conversion – but we steer it with your margins. So campaigns back the audiences most likely to turn a profit, not just convert.
Meta’s machine learning refines bidding, targeting, and budget from every impression, click, and conversion – but we steer it with your margins. So campaigns back the audiences most likely to turn a profit, not just convert.
We turn one-time buyers into repeat customers with smarter segmentation, Meta remarketing, and lifecycle strategy. By reconnecting with high-intent users and nurturing existing ones, we lift lifetime value while cutting acquisition costs.
We turn one-time buyers into repeat customers with smarter segmentation, Meta remarketing, and lifecycle strategy. By reconnecting with high-intent users and nurturing existing ones, we lift lifetime value while cutting acquisition costs.
As performance signals strengthen, we unlock new audiences, interests, and placements. You reach fresh demand without sacrificing efficiency or diluting your return on ad spend.
As performance signals strengthen, we unlock new audiences, interests, and placements. You reach fresh demand without sacrificing efficiency or diluting your return on ad spend.
Built for consistent performance over the long term, not short bursts. Continuous optimisation, data feedback loops, and disciplined budget scaling keep growth stable, predictable, and profitable year after year.
Built for consistent performance over the long term, not short bursts. Continuous optimisation, data feedback loops, and disciplined budget scaling keep growth stable, predictable, and profitable year after year.
Every Agency Says the
Same Thing
Every agency promises profitable scaling, ROAS optimisation, and data-driven campaigns – and most just hand your budget to Meta’s algorithm and hope. When the pitch sounds identical, look past it to the system: what’s their actual methodology for turning Facebook Ads spend into profit?
Every agency hands your budget to Meta’s algorithm. Look past the pitch – what’s their actual system for turning Facebook Ads spend into profit?
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best apac seo campaign winner global search awards -
best use of search - b2b (ppc) apac search awards
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smart50 fastest-growing sme smartcompany
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best low budget campaign - seo apac search awards
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40under40 award winner 40under40
Before Meta Ads,
We Build Your Financial Blueprint
Most agencies jump straight into Meta Ads setup. We go deeper – analysing your margins, customer journey, and growth targets first. So every campaign we launch is wired for profit, not just traffic.
We analyse your margins and growth targets before touching Meta Ads. Every campaign creates profit.
Map Your Unit Economics
We dig into your margins, CAC, and payback windows so Meta Ads campaigns chase profit – not just leads or clicks.
Find The Leaks
We map your customer journey to spot leaks, wasted spend, and where profit slips away.
Target Who Drives Profit
We pinpoint who actually drives your profit and build Meta Ads targeting around them – not broad, cheap reach.
Track What Actually Matters
We feed real sales and revenue data back into Meta Ads, so every decision is based on truth – not platform spin.
Design To Scale
Only once the foundation is set do we build Meta Ads campaigns matched to your goals and margins.
Ready to work with us?
The Blueprint Behind
Your Meta Ads Machine
Your financial model runs inside every Meta Ads campaign we build. Every decision – from structure to scaling – turns your unit economics into systematic profit.
Your financial model runs inside every Meta Ads campaign, turning unit economics into real profit.
We Don’t Need To.
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The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.
Peter Rasmussen Perth, Australia -
It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!
Corey Connolly Perth, Australia -
We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!
Alex Vail Perth, Australia -
I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!
Russell Bensky Perth, Australia -
We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,
Facebook Ads, and LinkedIn Ads.

The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!
Sarah Bellamy Perth, Australia -
Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.
David Hack Perth, Australia -
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Jason Rhine Perth, Australia -
Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!
Celina Moussa Perth, Australia -
Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!
Georgie Strain Perth, Australia -
I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!
Lizzie Babarczy Perth, Australia
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35x
ROAS
$230k
Peak Month (from $10k)
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$1.4M
Increase in revenue in the first 12 months
4.5x
Average ROAS
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11x
Roas
$100K
increase in revenue in First 6 months
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110%
Increase In Revenue
146 leads
per month from organic search
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$2m+
Revenue Generated
83%
Increase in organic search traffic
Curious how we perform?
Brands We’ve Worked With
Brands trust us because we measure every one in profit, not vanity metrics.
Meet the Operators
Behind the Growth Engine
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Mauricio Talero SEO Performance Lead -
Nick Stewart Operations Coordinator -
Dave Toby Managing Director / CEO -
Mitchell Kelly Head Of Performance -
Ollie Hewson SMM Performance Lead -
Elen Syme SEM Performance Lead -
Saijo George AI SEO Performance Lead
Other Channels That Power
Your Profit Engine
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SEO
Rank higher, capture demand, and drive compounding traffic with SEO systems built for long-term profit.
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AI SEO
We use AI to power smarter SEO, combining data, content, and optimisation to scale performance and drive measurable results.
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Google Ads
From Search to Shopping, YouTube to Display – we put your business in front of buyers the moment they’re ready to act.
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ChatGPT Ads
We put your brand inside the AI conversations customers now trust, capturing demand at the exact moment they ask for a solution.
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Bing Ads
We connect your brand with high-intent customers across search, native, and display, reaching buyers where decisions are made.
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Facebook Ads
We turn Facebook and Instagram into revenue machines with creative testing, UGC scaling, and full-funnel campaigns that convert.
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TikTok Ads
Scroll-stopping creative and UGC-style campaigns that tap into culture, capture attention, and turn views into customers.
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LinkedIn Ads
Reach decision-makers where they work with targeted campaigns that generate quality B2B leads and real pipeline growth.
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HubSpot
We implement HubSpot as your single source of truth – uniting sales, marketing, and customer data so you can track, automate, and scale.
Everything we do is built around one idea: marketing should drive profit, not activity. From day one, we build a custom profitability model so you can see whether campaigns are delivering a return – and we fix it if they’re not.
We focus on one outcome: profitability. While most agencies chase traffic and impressions, we tie every strategy to revenue, cost per acquisition, and ROI – so you always know what’s working and how campaigns are contributing to growth.
We start with your numbers, not platforms. Your margins, CLV, and growth targets determine which channels generate the strongest return. Channel selection is strategic, not trendy – every decision is based on data, opportunity, and expected return.
Not necessarily. Budget efficiency matters more than size. We structure campaigns on realistic targets, build a profitable foundation first, then scale once campaigns are consistently delivering return.
We believe performance should retain clients, not contracts. Our relationships are built on transparency and accountability. If campaigns are delivering value, they continue naturally. If not, we fix it. Long-term growth, not short-term lock-ins.
The difference is alignment and accountability. We connect marketing directly to revenue outcomes, establish clear KPIs from day one, and tell you exactly what’s being done and why. If something underperforms, we fix it – we don’t hide behind activity metrics.
We provide specialised strategies tailored to specific industries across Australia. Browse our complete list of industries here.
Industries We Work With:
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.