Ads Missing The Buyer
Broad professional targeting rarely reaches the seniority and role that approves B2B purchases.
Content Too Short-Term
B2B sales cycles are long. Short-term content loses authority to brands that stay visible.
B2B Leads Without Fit
Leads without role and seniority filtering waste sales time on companies that will never buy.
How We Run Social Media For B2B
We don’t adapt a generic strategy. We build it around how B2B businesses actually win customers, and what it costs to do it profitably.
Decision-Maker Targeting By Role, Seniority, And Industry
Reaching the people who actually sign off on purchases – not broad professional demographics that never convert.
Content That Builds Authority Through Long Sales Cycles
Thought leadership and insight content that keeps your brand visible across weeks of evaluation – so you’re top of mind at decision time.
Lead Generation Built For B2B Conversion Paths
Demo requests, whitepaper downloads, and event registrations – not consumer-style impulse actions that never close.
-
$1.4M
Increase in revenue in the first 12 months
4.5x
Average ROAS
-
11x
Roas
$100K
increase in revenue in First 6 months
-
35x
ROAS
$230k
Peak Month (from $10k)
-
110%
Increase In Revenue
146 leads
per month from organic search
-
$2m+
Revenue Generated
83%
Increase in organic search traffic
The result isn't better Social Media. It's a better B2B business.
When profit guides every Social Media decision, three things happen.
01
Growth you can plan around
Know your acquisition cost, your margin, and your return on every new B2B customer, before you spend a dollar.
02
Scale without sacrificing margin
Every decision ties back to your P&L, so winning more B2B customers never means earning less.
03
Compounding returns, not one-time wins
The right B2B customer acquired once keeps returning. That’s the difference between revenue and profit.
Before Social Media, We Build
Your B2B Financial Blueprint
Most agencies jump straight into SEO setup. We go deeper — analysing your margins, B2B customer journey, and growth targets first. So every campaign we launch is wired for profit, not just traffic.
Map Your Unit Economics
We dig into your margins, CAC, and payback windows so Social Media is tied to profit, not just leads or clicks.
Model The Numbers
Your economics become a working model — profit tiers, targets, and spend ceilings. The blueprint that governs every Social Media decision.
Find The Leaks
We map your B2B customer journey to spot leaks, wasted spend, and where profit slips away.
Target Who Drives Profit
We pinpoint who actually drives your profit and build Social Media targeting around them — not broad, cheap reach.
Track What Actually Matters
We feed real sales and revenue data back into Social Media, so every decision is based on truth — not platform spin.
Ready to put profit first?
Everything we do is built around one idea: marketing should drive profit, not activity. From day one, we build a custom profitability model so you can see whether campaigns are delivering a return – and we fix it if they’re not.
We focus on one outcome: profitability. While most agencies chase traffic and impressions, we tie every strategy to revenue, cost per acquisition, and ROI – so you always know what’s working and how campaigns are contributing to growth.
We start with your numbers, not platforms. Your margins, CLV, and growth targets determine which channels generate the strongest return. Channel selection is strategic, not trendy – every decision is based on data, opportunity, and expected return.
Not necessarily. Budget efficiency matters more than size. We structure campaigns on realistic targets, build a profitable foundation first, then scale once campaigns are consistently delivering return.
We believe performance should retain clients, not contracts. Our relationships are built on transparency and accountability. If campaigns are delivering value, they continue naturally. If not, we fix it. Long-term growth, not short-term lock-ins.
The difference is alignment and accountability. We connect marketing directly to revenue outcomes, establish clear KPIs from day one, and tell you exactly what’s being done and why. If something underperforms, we fix it – we don’t hide behind activity metrics.
We provide specialised strategies tailored to specific industries across Australia. Browse our complete list of industries here.
Industries We Work With:
Your growth
journey starts here!
With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.